Grow your brand’s influence in China

Discover the leading Influencers in China through our analytics tool that empowers you to make data-driven decisions for your influencer marketing strategies in China.

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Reimagine your influencer strategy, with a greater focus on China

1. Access the top Influencers in China community

Browse through an exclusive database of 110K+ verified KOLs in China and discover their influence across 10 major Chinese social platforms like WeChat, Douyin, Weibo, Bilibili and RED.

2. Capture the attention of Chinese consumers

Maximize your influencers’ exposure by working together to build the perfect story with bespoke content and measure the performance to understand its overall impact.

3. Identify your KOL strategy and advantage

Explore your competitors’ KOL landscape and build your own unique strategy, creating synergies with KOLs in order to optimize your investments in China.

Discover Key Opinion Leaders (KOLs) in China for your brand

Find the right influencers for your goals and audience from our database of 110K+ KOLs in China. Receive recommended KOLs based on your search history and leverage their audience metrics to understand their relevance and affinity to your brand.

Share your campaign expectations

Easily create and share your campaign overview brief with the KOLs of your choice. Build empowering content from messaging, images, videos and branded experiences.

Explore your competitive landscape

Analyze competitors by social platform and historical data, and identify the top KOLs that they work with. Benchmark your brand against competitors and explore their community and engagement metrics, including their estimated sponsored percentage.

Measure your Key Opinion Leader’s performance

Monitor the performance of your KOL, focusing on engagement metrics like impressions and reposts to easily track your KOL’s continued interest in your brand beyond the campaign.

Make changes on the go

Whether you use our digital platform, our handy iOS app or our WeChat mini program, simply sign in to review your influencers’ content or make any updates as you wish.

Deep dive into your plans with our influencer marketing experts

Our team of China influencer marketing experts will complement your department by offering support in the following areas:

  1. Strategic Planning
  2. Influencer Selection & Negotiation
  3. Content Review
  4. Campaign Reporting

“As one of the early adopters, we started tracking our earned coverage across multiple platforms using this product. We were able to increase coverage and drive actionable insights by KOLs and posts. I also enjoy reading their blogs and whitepapers as they are definitely thought leaders in the space.”

Lisa (Xiang) Li
Marketing & Communications Director, Benefit Cosmetics

 

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See how our influencer marketing in China features can help you