Maximize Your Brand’s Impact
in China Unlocking the Power
of Local Data and Insights
Gain exclusive access to data from the most influential social media platforms
in China. Track your performance, benchmark against competitors and uncover
the winning strategies, channels and Voices in the Chinese market.
Reimagine Your Marketing Strategy in China with Data-Driven Insights
1. Measure Your Brand’s Impact in China
Effortlessly track campaigns and brand Mentions across top Chinese online and social media platforms, including WeChat, Douyin, Weibo, Bilibili and RED.
2. Get Full Visibility Over Your Marketing Activity
Easily analyze your marketing performance in China through a single dashboard, identifying the best-performing channels and Voices for your brand.
3. Benchmark Your Brand Against Competitors and Regions
Compare your marketing results with those of your competitors, identifying their most effective channels, Voices and publications. Analyze your performance in China across different regions.
Simplify Your Media Monitoring with All Your Print, Online and Social Media Mentions in One Place
Effortlessly capture your global brand mentions from print, online and social media marketing channels in one feed, including from top Chinese platforms WeChat, Douyin, Weibo, Bilibili and RED. Deep dive into the quantity and quality of each mention using a standard MIV® metric and share your team’s successes with internal stakeholders via bespoke newsletters, coverage books and reports.
Optimize Your Brand Strategy with Valuable Competitive Benchmarking Insights
Use 1 clear MIV® metric to benchmark against competitors worldwide and identify top trends and best practices to inform your strategy. Gain clear cross-regional insights into your brand performance to understand your brand’s market fit in your key regions, including China. Identify your top performing Voices, channels and activities with ROI metrics to guide investment in what truly brings value to your brand.
“As one of the early adopters, we started tracking our earned coverage across multiple platforms using this product. We were able to increase coverage and drive actionable insights by KOLs and posts. I also enjoy reading their blogs and whitepapers as they are definitely thought leaders in the space.”
Lisa (Xiang) Li
Marketing & Communications Director, Benefit Cosmetics