How Lacoste is growing its brand globally while reaching operational excellence

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Optimized their samples capabilities, improving the efficiency inventory ratio while developing a clean database

Increased the impact and efficiency across all communication activities

Obtained greater visibility in overall brand performance, supporting the development of further strategies

In the fast-paced fashion environment, brands are continuously struggling to adapt to the emerging shifts, especially PR departments, as they try to keep track of the new rules of influence while organizing and sharing global information for their upcoming activities. In this case study, Denis Buffart, the Head of PR & Collaboration at Lacoste, explains how Launchmetrics Brand Performance Cloud supported them in organizing their PR logistics, developing a system for their samples management, improving and enhancing their event organization.

Launchmetrics has given us accessibility and transparency across the PR team at Lacoste. We feel supported by Launchmetrics’ software, but also their friendly team. Their value cannot be compared or estimated.

Denis Buffart, Head of PR & Collaboration at Lacoste

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