How Fendi Generated Hype with the 'F is For' CampaignDOWNLOAD THE STORY
Fendi & Launchmetrics
Cristina Monfardini, Chief Communication Officer at FENDI, first conceived of the ‘F is For’ Campaign in 2017. Looking to share Fendi’s iconic values of Roman heritage, daring creativity and craftsmanship, Fendi turned to Launchmetrics’ solutions to help the brand carry this message to New York. Founded in 1925, Fendi remains one of the most important brands in the ambit of luxury fashion & leather goods to this day.
Fendi sought to bring the F is For FENDI identity to life in New York through a local campaign, with the goal of making their accessories the most desired for that season. To do this, Fendi wanted to use influencer marketing, working with unique creators whilst remaining authentic and true to its brand values. As such, the brand needed to work only with high quality, top-tier influencers with whom Fendi could develop a compelling storyline in order to share the brand’s vision and reach both millenials and Gen Z alike.
With help from the influencer software of Launchmetrics, Fendi was able to find the right creators to communicate its brand story, as well as analyze the success of the campaign after the fact. Fendi was able to produce organic influential storytelling to capitvate their audience and ensure the success of its FENDI Bici in NYC campaign.
Fendi created brand awareness and brand loyalty and:
- Identified Hilary Rhoda & Coco Rocha to represent the brand via Launchmetrics’ network
- Reached 3.6M people with 33K reactions with the ‘F is For’ FENDI campaign
- Built compelling storylines with stunning video content
“We are depicting a new direction for the FENDI craftsmanship. I love to say that at FENDI we rock the craFF.”CRISTIANA MONFARDINI
Chief Communication Officer at FENDI
Launchmetrics Solution Influencers
Industry Fashion & Accesories
Customer Since 2015
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