Alexander Wang

Alexander Wang

How Alexander Wang tracked the success of their SS17 show

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The Challenge

Alexander Wang’s team wanted to better understand how invitee and non-invitee influencers activated their target consumer audience, amplified the brand's message, and generated hype around their new collection.

 

 

The Solution

  • Track ROI A seamless way to measure their press and social media efforts, filtered by channel and influencer category.
  • Gain Insight View the different types of audiences the influencers reached (broken down by demographics, interests and preferences).
  • Benchmark Competiton Gain the ability to measure results against other Fashion Week shows.
  • Identify influencers Discover key contacts with the highest level of engagement, those who demonstrate the most potential to drive awareness and sales.

Alexander Wang’s team was impressed by the insights gained from Launchmetrics data and analytics. Furthermore, the interesting findings will help inform the brand’s strategy for future shows.

Alexander Wang Public Relations Team  Alexander Wang New York

 

Results

Alexander Wang’s team was surprised to learn that VIP invitees managed to reach very different and distinct communities, helping the brand tap into groups in various locations with a wide range of interests.

How Alexander Wang measured PR efforts with Launchmetrics

  • Influencers

Alexander Wang Case Study

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