How Ralph & Russo achieved Fashion Week success

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Bespoke digital invitations

Consolidated RSVP tracking

Enhanced VIP management

Ralph & Russo is an international haute couture label that has attracted clientele ranging from celebrities to royalty. After opening their first boutique in London, the brand has expanded to international markets like Paris and Dubai.

Each season, the brand shows at London Fashion Week which requires managing guest-lists, invites, RSVPs, seating charts and more. The team turned to Contacts + Events by Launchmetrics to save time and reduce errors, ensuring guests focused on the latest collection.

We can still maintain a personal feel when we communicate with our contacts, but having a mailing system integrated into the CMS has enabled us to pre-plan our releases, send them within seconds and effectively track their open rate.

Sophie Hutchings, PR Manager Ralph & Russo

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