Launchmetrics Solutions: How to Calculate the Return on Your Fashion Week Investments
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Did you know that within the first 72 hours of a Fashion Week show, 80% of the visual content to be published is already downloaded?
Are your brand’s visual assets being downloaded by the right audience and achieving the ROI you need? Do you know who is actually viewing and downloading your assets? Or which magazine is giving you the highest ROI on your collection?
The fashion industry is one of the most competitive industries in the world and Fashion Week is undoubtedly *the* moment for brands to increase awareness, connect with audiences and drive Media Impact Value™.
In this demo, learn how to create and share your collection and Fashion Week photos with editors worldwide via the fashion industry’s leading digital showroom software. See how to get data insights on how much revenue these images earn you, where they are being published (and by who), and how to amplify them at scale to drive a higher ROI.
Welcome to Launchmetrics Solutions – a series of live demos, where we introduce you to our products, answer the most anticipated questions, cover the industry’s biggest pain points and offer solutions tailored to your needs.
By the end of this demo you will be able to:
- Understand the performance of your creative content through data & analytics
- Know how to upload your runway images to the industry’s go-to image bank to be found by editors worldwide
- Calculate the return on your Fashion Week investments through tracking the Media Impact Value™ of your press coverage
- Start taking creative decisions based on real data insights from your audience
Improve the ROI of your Fashion Week investments with our experts:
Jeremy Doucet Product Director at Launchmetrics
Aleksandra Rakowska Business Marketing Executive at Launchmetrics