Welcome to the Launchmetrics Content HUB

As brands look for new ways to engage with their audiences, Celebrity collaborations seem to be the go-to for generating excitement, revenue, and Media… Read the article   >

After a year of postponements and cancellations, brides and grooms around the world are expected to rush back to wedding planning this summer. The… Read the article   >

The last few years have not been short of collaborations between fashion brands: different universes and styles that come together, mixing identifiers and the… Read the article   >

Whether it’s celebrity or influencer-inspired or a partnership between two unlikely brands, fashion brand collaborations allow brands to experiment with new designs, aesthetics and… Read the article   >

For an effective KOL marketing campaign for brands in the Chinese market, carefully planning a strategy utilizing KOLs is an essential step. But simply… Read the article   >

Many brands are starting to realize the wide scope of opportunities within Chinese Social Media Marketing. It’s time to start learning and discovering the… Read the article   >