Take a holistic, 360 degree approach to your marketing strategy by understanding the most successful marketing campaigns and activities in the Fashion, Lifestyle and Beauty spaces. Learn from top brands and agencies, as well and industry experts about what marketing tactics are really moving the needle.
Market expansion begins with the conviction that your brand is ready for more. A new region shows promise, budgets are allocated, targets are set and there’s a natural assumption that what works at home can scale elsewhere. In reality, each market operates differently between channels, Voices and consumer expectations. Without structured data and insights incorporated […]
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Brand ambassadors play a vital role at every stage of the marketing funnel, from building awareness to driving loyalty. As a result, more brands are building ambassador marketing into every phase of their strategy. It’s a smart move: U.S. brands alone were projected to spend approximately $12.17 billion on influencer marketing in 2026, according to […]
Are you making the most out of retail partnerships? In Fashion, Lifestyle and Beauty (FLB), retailers are no longer just distribution points—they’re powerful strategic partners for brand performance. With the right collaboration, partners can extend your consumer reach, drive visibility and drive stronger returns. Yet, too often, retail partners are seen as purely as transactional […]
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The first half of 2026 delivered some of the year’s biggest sporting moments. From Roland-Garros and the Monaco Grand Prix to the NBA Finals and the build-up to the FIFA World Cup, millions of fans around the globe tuned in to watch the action unfold. Only for Fashion, Lifestyle and Beauty (FLB) brands, these events […]
A Guide to Marketing Mix Optimization for Fashion, Lifestyle & Beauty Brands Fashion, Lifestyle and Beauty (FLB) leadership teams are constantly under pressure to prove that their marketing spend is paying off. Marketing mix optimization has become more important than ever, yet as budgets tighten and channels multiply, knowing where to invest next has become […]
2026 is shaping up to be a landmark year for sports and a prime opportunity for Fashion, Lifestyle & Beauty (FLB) brands. The summer sits at the center of the global sporting calendar, bringing together some of the world’s most watched events and creating a powerful stage for brands to be a part of the […]
Today, expanding into new markets leaves far less room for error. With tighter budgets, limited resources and rising expectations, every decision needs to deliver. What works in one market rarely works the same way in another. When it comes to building brand awareness—a big part of market expansion—the most impactful channels, creators and media differ […]
Expanding into a new market is rarely as simple as announcing a new store opening on Instagram. For Fashion, Lifestyle and Beauty (FLB) brands today, business expansion strategies are far more deliberate and layered. Behind every successful market entry is a series of moving pieces. Partnerships, influencer advocacy, cultural collaborations and product innovation all play […]
Practical Ways to Improve Market Share During Market Expansion A successful market expansion strategy must answer one critical question: how will this expansion translate into measurable ways to improve market share in the region? In Fashion, Lifestyle and Beauty, market share is shaped by how consistently and competitively your brand shows up within a region. […]
Is a market expansion strategy on your roadmap for 2026?
On-Demand Webinar Competing at Scale Without Nike’s Budget:How Sportswear Marketers Compete with Creative and Data-Driven Strategies About the Webinar How to Grow as a Challenger Brand in a Market Dominated by Global Giants The $373B sportswear market is dominated by global leaders such as Nike, but growth is not only about budget. Watch our panel […]
On-Demand Webinar Market Expansion Plan for 2026: Competitor and Insights Data To Grow Your Brand Into New Regions In Partnership With CommerceNext Learn How to Reduce Risk and Secure New Market Success with Data Expanding into a new market can unlock growth for Fashion, Lifestyle and Beauty brands—but it also brings uncertainty. From choosing the […]
Driving growth through impactful partnerships For leading sportswear brands the Partner Voice has become the strongest growth driver in 2025, delivering a 23% YoY increase in Media Impact Value® (MIV®), surpassing Voices like Media, Influencers or Celebrities. This momentum highlights how the right partnerships can propel a brand’s authority in sport, strengthen credibility and boost […]
The beauty industry is navigating a tricky balance right now. Market growth is slowing and consumers are increasingly skeptical of traditional marketing campaigns. McKinsey’s latest State of Beauty report makes it clear: “brand marketing can help rebalance the scales, but only if beauty players can be truly original.” At the same time, according to a […]
Benchmark Against Industry Leaders: Reformation Marketing Examples to Drive Growth With inflation and rising prices driving cost-conscious consumer behavior, premium fashion brands must prove their value-for-money while navigating tighter budgets. Success today doesn’t come from bigger spend, but from smarter investment—allocating marketing budgets strategically and proving ROI across the year. What You’ll Find in This […]
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Beauty Categorization Strategies to Drive Growth With the beauty industry growth slowing to just +0.8% MIV® in S1 2025, identifying the right opportunities for each product category has never been more critical. Whether the goal is strengthening core categories or expanding into new booming ones—like fragrance, which grew by 13% YoY in MIV—beauty brands need […]
On-Demand Webinar Navigating Fashion Jewelry’s Slowdown: Marketing Strategies to Adapt & Drive Growth About the Webinar Are You Prepared to Rethink Your Jewelry Marketing Strategy in a Shifting Economic Landscape? From 2020 to 2024, the fashion jewelry sector experienced exponential growth, driven largely by the Influencer Voice. This momentum put jewelry brands at the center […]