From start to finish, learn insights on how to streamline and digitize your event organization process, as well as how to measure event success efficiently to advise future planning.
Brand events are up 54% globally since the pre-pandemic era and gaining serious momentum, with attendance rising 65%. Today’s world is defined by constant digital consumption, with people consuming 13 hours of media daily, across multiple screens simultaneously. While this might seem like more chances to reach consumers, it actually means more saturation and competition—and […]
Featured Content
By 2026, the global event marketing industry is projected to reach $36.31 billion, largely due to an increasing reliance on digital and hybrid events. This trend is reshaping the traditional concept of an “event,” expanding it to encompass digital interactions that transcend physical limitations. With over 90% of marketers reporting positive outcomes from virtual and […]
Events are the blueprint behind major cultural moments like fashion week, Beautycon and Baselworld. Done well, event management turns a single moment into measurable brand impact, something advertising alone can’t achieve. It’s why brand events across the Fashion, Lifestyle and Beauty (FLB) industries have grown 54% since 2019, with attendance up 65% over the same […]
Measure the success of your own events by benchmarking your event performance against your industry
The Latest Content
Live events have roared back for Fashion, Lifestyle and Beauty (FLB) brands. Since 2019, brand events across the industry have grown 54% globally, and attendance has surged 65% over the same period. Between screen fatigue and the collapse of consumer attention, brands have recognized that genuine connection cannot be left to an algorithm. Physical experiences […]
For Fashion, Lifestyle and Beauty (FLB) brands hosting a range of events, from press showrooms and collection previews to VIP appointments and buyer meetings, marketing and PR teams are often highly focused on curating the right guest list and creating a seamless event experience. But one part of the experience is often underestimated: guest arrivals. […]
On-Demand Webinar From Invite to Impact: How to Strategically Streamline Every Event Format, at Every Scale About the Webinar Make Every Event Count and Prove Its Impact You are likely managing more events than ever, from press days, showroom visits, buyer appointments, VIP dinners, product launches and large-scale activations, each one expected to feel effortless […]
How well do your events actually hold up under pressure? You’ve seen how most events play out. Influencers arriving in waves, front rows filling fast, guest lists still changing moments before doors open—and to guests, it all feels effortless. But you know what sits behind it all: multiple updates, last-minute seating changes, time running out, […]
On-Demand Webinar The Event Renaissance: How Physical Experiences Are Winning in a Digital World About the Webinar An Inside Look at How Brands are Building High-Performing Events Today Events have become powerful levers of attention in brand strategy. Attention has become harder to capture in today’s saturated, digital world and it’s what every brand is […]
Seating is one of the most strategic decisions in an event. It defines the front row, prioritizes who can see the collection most clearly, determines who sits together and signals which relationships matter most in the room. It’s why seating can’t follow a single template. At a couture show like Valentino’s FW25, guests were seated […]
Running events across formats and teams is complex. Get the checklist that brings structure to every stage, from first invite to final report.
For Fashion, Lifestyle and Beauty events, presentation is everything. Guests arrive expecting to step into the brand’s universe where every interaction feels like part of a carefully curated experience. From the campaign-inspired atmosphere down to the smallest details, each touchpoint—whether an invitation or a QR code—signals identity, status and care. Instead of reinforcing the story […]
Fashion weeks across Milan, Paris, London and New York are approaching and with them come the high-stakes moments that define brand relationships. A misplaced editor from Vogue, a delayed check-in for a top-tier influencer or a seating mix-up involving celebrity attendees—these guest management failures may affect press coverage, weaken industry connections and lead to missed […]
On-Demand Webinar Prove the Power of Your Events: Unlock Smarter Reporting & PR Impact About the Webinar Are You Still Relying On Guesswork To Measure Event Success? In today’s data-driven environment, it’s not enough for events to make an impression – they need to show results. This session explores how to connect event execution with […]
On the day of your event, the plan is locked in. The guest list is set, seating is finalized and the team knows their roles and responsibilities. But even with the best prep, those last minute occurrences still happen in Fashion, Lifestyle and Beauty events. Whether a VIP walks in unannounced or a high-profile guest […]
On-Demand Webinar How to Accelerate your S2 Results with Strategic Event Management Is this webinar for you? Unlocking the Secrets to Seamless Event Organization and Planning Whether it’s immersive physical events or innovative digital experiences, strategic event management is key to global engagement and growth. Join us to elevate your brand and build lasting connections. […]
Manage brand activations, optimize ROI & measure your results with the all-in-one Brand Performance Cloud.
From the outside, a successful Fashion, Lifestyle or Beauty (FLB) event appears effortless. But behind the scenes, the reality is more complex. Event teams are often juggling fragmented systems, scattered spreadsheets, duplicate records and manual processes. This is because when systems aren’t connected, data becomes unreliable, RSVPs slow down and visibility fades when it matters […]
From the scale of fashion week to the intimacy of private dinners, every seating decision matters and can even make or break relationships. Yet behind the scenes, invitee management is often fragmented across multiple departments, managed through spreadsheets, and prone to errors and miscommunication. This disconnect revealed a clear need to the Launchmetrics product team: our […]