Practical tools for Fashion, Lifestyle and Beauty marketing and PR teams: templates, checklists, infographics and more, built to help you optimize everyday workflows and put strategy into action faster.
A Guide to Marketing Mix Optimization for Fashion, Lifestyle & Beauty Brands Fashion, Lifestyle and Beauty (FLB) leadership teams are constantly under pressure to prove that their marketing spend is paying off. Marketing mix optimization has become more important than ever, yet as budgets tighten and channels multiply, knowing where to invest next has become […]
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The Brand Competitive Benchmarking Template Made for Executive Reporting Sales performance tends to dominate boardroom conversations. While revenue, units sold and retail performance are critical indicators of short-term growth, marketing and PR teams often need a clearer way to demonstrate the business value of their activities. That’s why many brands are turning to brand performance […]
Running events across formats and teams is complex. Get the checklist that brings structure to every stage, from first invite to final report.
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Market positioning changes as brands grow. As Fashion, Lifestyle and Beauty (FLB) brands enter new markets, expand into new product categories and reposition themselves to reach wider audiences, their competitive landscape around them can change. In fact, the brands they once measured against may no longer be the only ones shaping their market position. This […]
How well do your events actually hold up under pressure? You’ve seen how most events play out. Influencers arriving in waves, front rows filling fast, guest lists still changing moments before doors open—and to guests, it all feels effortless. But you know what sits behind it all: multiple updates, last-minute seating changes, time running out, […]
PR monitoring shouldn’t feel this fragmented. In fact, PR teams today are still manually tracking coverage across more channels than ever. As today’s data sits across different tools, metrics vary by channel and reporting becomes a time-consuming exercise that’s difficult to piece together. This creates a clear gap between quantifying coverage and actually understanding your […]
Practical Ways to Improve Market Share During Market Expansion A successful market expansion strategy must answer one critical question: how will this expansion translate into measurable ways to improve market share in the region? In Fashion, Lifestyle and Beauty, market share is shaped by how consistently and competitively your brand shows up within a region. […]
What should regional expansion reporting actually look like? Many teams begin with a business expansion plan template to define where to enter, how to activate and what investment is required. But once expansion is underway, a different question emerges: how do you measure whether that plan is delivering competitive traction? As brands expand into new […]
Coverage planning shouldn’t feel like guesswork—but too often, it does. Every year, the same cultural and industry moments drive outsized visibility across Fashion, Lifestyle and Beauty (FLB). Fashion weeks, awards seasons, major sporting events and red carpets consistently dominate headlines and social feeds. What’s less obvious is how much attention each moment actually generates—and how […]
Fashion brands send out 192K samples every month—and yet, nearly half never leave the showroom. What appears to be a logistics issue is, in many cases, a structural one hidden within the tech stack. Manual methods and fragmented systems leave data scattered, tools siloed and visibility limited. Some brands try to solve this by building […]
From Fashion Week or Event Organization to Sample Management and Press Distribution Plan your Next Fashion Week Campaign with this Checklist Fashion Week has become a pivotal event for brands worldwide. It provides unparalleled opportunities to amplify exposure and make a lasting impact. However, a successful Fashion Week campaign goes beyond just one show. It […]
A guide to understanding beauty category trends and leveraging data for your marketing strategy Beauty is an ever-expanding industry comprised of countless products, categories, and marketing nuances. Meanwhile, the sector is bursting with new and diverse beauty competition. The release of products and lines has become relentless. Many brands are venturing into new markets to […]
In this Worksheet, you’ll learn: As Covid-19 has put the fashion, luxury, and beauty markets into a tailspin, teams have had to strongly reconsider how to redistribute their marketing budgets in order to invest in activities that keep the communication line between consumer and brand, open. CMOS and directors of marketing and communications are faced […]
A QUICK GUIDE TO HELP PR TEAMS START USING GPS RADAR With the global Covid-19 crisis reaching a point of semi-stabilization, there is one thing that has become clear within the fashion, luxury, and beauty industries: the need to accelerate the digital transformation of businesses and optimization of digital collections. Adapting to the “new normal” […]
CREATE BETTER MARKETING STRATEGIES BY ACTIVATING YOUR OWNED MEDIA VOICE With a projected 2.9 billion social media users in the world by 2020, the way that brands can reach out to consumers is changing. Leveraging the right balance of Voices and activating your owned media to meet customers where they are is one of the […]
Manage brand activations, optimize ROI & measure your results with the all-in-one Brand Performance Cloud.
MEASURE YOUR SUCCESS IN 3 STEPS Industry events like Baselworld or SIHH play a crucial role in the Luxury sector, particularly when industry insiders come together with brands to launch new products and build buzz around their name. But with costs continuing to rise, you may be wondering if investing in these events is still worth […]
A GUIDE FOR LIFESTYLE AGENCIES IN THE DIGITAL ERA + A TEMPLATE FOR YOUR CLIENTS’ REPORTS The role of lifestyle agencies has become more dynamic and demanding than ever before with digital innovations transforming the fashion, luxury, and cosmetic industry. Brands are seeking ways to amplify their voices in an oversaturated global market and need […]