Fashion GPS®, a Fashion Innovation Story


Fashion GPS® was founded in 2006 in New York City. While working for a leading fashion PR firm, founder Eddie Mullon observed an industry relying on archaic, unnecessarily time-consuming methods and from this he created a sample tracking system to manage the workflow between publicists and publications. At the time, the industry was managing their sample closet with a paper filing system.

Once he realized that users loved the product he decided that he needed to start to build a company that focused on creating these types of efficiencies with the aim to build great products that simplify complex processes through technology.

In a short time, the Fashion GPS® software platform became the industry standard for event management, sample inventory tracking (GPS SAMPLES®), data asset and business records management. Following the success of Fashion GPS® in the fashion space for event management and ticketing management, the company created an offer to bring GPS EVENTS® to the world of hospitality, entertainment and more.

Through its range of consulting services in the field of software as a service, Fashion GPS® was the first to forge the way into thought leadership content to help brands understand, identify and leverage key fashion trends to power their decision making across their operational business units.

Fashion GPS Company History