Fashion GPS, a Fashion Innovation Story
Fashion GPS was founded in 2006 in New York City. While working for a leading fashion PR firm, founder Eddie Mullon observed an industry relying on archaic, unnecessarily time-consuming methods and from this he created a sample tracking system to manage the workflow between publicists and publications. At the time, the industry was managing their sample closet with a paper filing system.
Once he realized that users loved the product he decided that he needed to start to build a company that focused on creating these types efficiencies with the aim to build great products that simplify complex processes through technology.
In a short time, Fashion GPS became the industry standard for event management, sample inventory tracking & data asset management. In 2011, Fashion GPS was dubbed Fashion 2.0’s “Next Big Thing in Tech” and grew to have 250 clients in over 20 countries before merging with Augure.