Fashion GPS®, a Fashion Innovation Story
Fashion GPS® was founded in 2006 in New York City. While working for a leading fashion PR firm, founder Eddie Mullon observed an industry relying on archaic, unnecessarily time-consuming methods and from this he created a sample tracking system to manage the workflow between publicists and publications. At the time, the industry was managing their sample closet with a paper filing system.
Once he realized that users loved the product he decided that he needed to start to build a company that focused on creating these types of efficiencies with the aim to build great products that simplify complex processes through technology.
In a short time, the Fashion GPS® software platform became the industry standard for event management, sample inventory tracking (GPS SAMPLES®), data asset and business records management. Following the success of Fashion GPS® in the fashion space for event management and ticketing management, the company created an offer to bring GPS EVENTS® to the world of hospitality, entertainment and more.
Through its range of consulting services in the field of software as a service, Fashion GPS® was the first to forge the way into thought leadership content to help brands understand, identify and leverage key fashion trends to power their decision making across their operational business units.
The Fashion GPS® software platform, now the Launchmetrics Brand Performance Cloud, allows brands to manage their assets (both physical and digital) with ease and efficiency – bringing rich insights to clients on all the operational activities associated with their samples including press requests, sample request and borrowing history, editorial coverage of the samples request, sample credit requests and credit requests history as well as successful press hits and the history associated with press hits and coverage for these assets. Additionally, brands have been able to safeguard these valuable assets through the system’s ability to generate invoices and invoice history for lost or stolen assets.
To learn more about how Launchmetrics, formerly Fashion GPS, can help you with sample management, event organization, press distribution, media monitoring, Brand Performance benchmarking and data insights, contact us.