Uncover the essential marketing metrics and frameworks you need to accurately measure your marketing campaigns. Ensure your team can quantify results and prove ROI with our expert guides to marketing measurement.
Brand performance is essential in Fashion, Lifestyle and Beauty—but are you tracking the right brand KPIs? PR and marketing now cover more ground than ever, from multi-channel campaigns and global events to influencer collaborations and press coverage. With that breadth comes the pressure to prove exactly how these efforts build brand value. The challenge isn’t […]
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A Guide to Understanding Media Impact Value® (MIV®) Fashion, Lifestyle and Beauty (FLB) brands operate in one of the most competitive markets where every bit of exposure matters. Standing out requires heavily investing in campaigns across Voices such as Influencers, Celebrities, Partners, Media and Owned Media. As marketing spans more channels and regions, tracking media […]
Marketers play a crucial role in driving brand performance, from building awareness and enhancing customer loyalty to increasing conversions. Achieving these goals requires more than just creative campaigns—it demands effective marketing measurement to prove results and ensure that resources are strategically allocated to initiatives with the highest Return on Investment (ROI). Without the right metrics […]
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At first glance, Earned Media Value (EMV) appears to be a useful metric for brands. It attempts to measure the impact of unpaid media exposure—an increasingly important activity in today’s world, where consumers are basing more of their purchasing decisions on word-of-mouth recommendations and endorsements from trusted sources. However, measuring EMV isn’t a clear-cut process. […]
What should regional expansion reporting actually look like? Many teams begin with a business expansion plan template to define where to enter, how to activate and what investment is required. But once expansion is underway, a different question emerges: how do you measure whether that plan is delivering competitive traction? As brands expand into new […]
From Events to Analysis: How Paul Smith Connects Events to Measurable PR Impact Revisit the full conversation from our recent Masterclass with Georgia Morrison, Global Head of Press & VIP at Paul Smith, and Tatiana Ferreira, Chief Customer Officer at Launchmetrics. Together, they explore how Paul Smith approaches events as moments that extend beyond the […]
Today, social media continues to push video formats to keep users on-platform, resulting in social media reach being a priority KPI. For instance, Instagram Reels see around 36% more reach than other formats. At face value, this appears to be strong performance, but in reality, it doesn’t quite paint the full picture on the quality […]
On-Demand Webinar From Vanity to Value: Your EOY Report Guide for Creating Your Data-Backed 2026 Strategy About the Webinar What if your annual marketing report guaranteed growth in 2026? The close of the fiscal year requires brands to provide their Executive Teams with tangible evidence demonstrating that their marketing and public relations initiatives yielded substantial […]
During Fashion Week, the runway sets the scene for your collections, while the seats are filled with Voices ready to amplify and generate your brand performance. Across Media, Celebrities, Influencers, Partners and Owned Media, each Voice plays a crucial role in shaping your brand’s visibility. Once the lights dim and the venue empties, every brand […]
Sports Marketing Campaigns Driving Brand Performance From Wimbledon to the US Open to Roland Garros, major sports events play a defining role in how sportswear brands position themselves. Sponsorships, athlete partnerships and event-led campaigns deliver visibility and cultural relevance. Yet, brands often lack the tools to accurately measure ROI, assess what worked in past activations […]
On-Demand Webinar Measuring Ambassador Voice Echo:How AI Uncovers True Impact Is this webinar for you? Discover How to Track the Full Influence of Your Brand Ambassadors Currently, brands struggle to measure the true impact of their ambassador partnerships. The broader ripple effect—where ambassadors are referenced across media and social discussions goes untracked, leaving brands questioning […]
Are you gearing up for your 2024 marketing plan? If so, you’re likely grappling with the daunting task of analyzing last year’s data, drawing valuable insights for your campaigns and wondering how to accomplish efficient cross-channel marketing reporting. Fortunately, we have an exciting new feature to introduce you to within the Launchmetrics Insights module: Ad-hoc […]
The sportswear industry is growing. Despite taking a hit during the pandemic, forecasts predict that the global sports apparel market will register a compound annual growth rate of 7.55% over the next five years. This is driven by rising health consciousness and the continued crossover between sport and fashion. Meanwhile, sportswear brands are aiming to […]
Marketing reporting has never been more complex. While countless digital channels are leveraged, each have their own set of metrics, dashboards and performance indicators. It’s easy to get buried under the weight of data without a clear sense of which numbers truly matter. A smart strategy requires smart reporting, which means focusing on the right […]
Imagine an influencer posting a single photo from the Met Gala or a red carpet moment at the Oscars—and suddenly, you’re seeing headlines about how they generated millions of dollars in MIV for a brand just by posting about it. But what does that really mean? Let’s break it down. Media Impact Value® (MIV®) is […]
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Focused on the Fashion, Luxury & Beauty Industries, In partnership with Publicis Sapient. The digitization of our industries has brought with it new challenges and opportunities. Adding more touch points between a customer and a website, app, platform, or mobile payment system has increased the amount of valuable data available – if analyzed properly. As […]
ACTIONABLE METRICS AND RESOURCES TO TRACK YOUR PR AND MEDIA MONITORING EFFORTS Measuring your PR and Media strategy is essential to understand the impact these actions have on overall brand performance and beauty marketing efforts. However, it has always been a challenge to transform media mentions into something tangible to demonstrate Return on Investment (ROI). […]