WEBINAR:
Beyond Followers: Exploring Instagram's Influence on Brand Performance
Discover the successful tactics and strategies behind the top performing Fashion, Lifestyle and Beauty brands of Instagram
What to Expect from this webinar
What comes to mind when you see the name, ‘Instagram’?
Sure, it’s the most downloaded app in the world (with +2 Billion active monthly users), and the fourth most used social network. But beyond Follower count and Engagement - rapidly considered ‘vanity metrics’ - how does Instagram truly contribute to Brand Performance across the Fashion, Lifestyle, and Beauty Industries?
The devil is in the data, and our webinar reveals and dissects granular insights behind Instagram’s most recent and successful brand campaigns. These insights - the furthest previously explored in FLB brand performance - will unlock actionable takeaways to aid your brand in growing above and beyond your current targets.
The on-demand webinar will also be taking a closer look at our exclusive report: ‘Beyond Followers: Exploring Instagram’s Influence on Brand Performance’, created in partnership with Lyst, the premium shopping App with +200 Million annual users. This thorough and considered analytical content delves into the current state of online brand performance cross-industry.
Our comprehensive report has been built by analysing data from over 3500 brands across the FLB space. With this information we can reveal, by quantified Media Impact Value™ (MIV®), the Top 20 Performing Brands on Instagram. This also includes a breakdown of Top 10 brands by industry segment (Fashion, Beauty, Retailers, Watches & Jewelry and Sportswear).
Meet Our Expert Guest Speakers
Aditi Banga is the Head of Fashion x Innovation at Meta. She works across the fashion and beauty ecosystem, bringing the latest developments across Meta’s platforms, including Instagram, AI, and AR/VR, to the industry. Prior to joining Instagram in 2018, Aditi was at Apple, supporting the platform and content strategy for Apple’s movies and television division. Her career has spanned entertainment media, e-commerce, and technology for the past 15 years, including Hulu, Gilt Group, and Pocket Gems, a mobile gaming and entertainment company. Aditi received her MBA from Stanford's Graduate School of Business, and her BA from Harvard College.
Aditi Banga, Head of Fashion x Innovation at Meta
Katy Lubin is VP Brand & Communications at Lyst, a fashion technology company and premium shopping app. Her team owns the Lyst Insights data storytelling strategy, mining and sharing Lyst's unique data-driven content to explore global fashion and lifestyle trends. She is responsible for The Lyst Index, the industry-leading report of the hottest brands and products worldwide. Prior to Lyst Katy worked in digital communications at the Net-a-Porter group and the British Fashion Council.
Katy Lubin, VP, Brand & Communications at Lyst
Alison Bringé is an expert and thought leader shaping the way Fashion, Luxury, and Beauty industries bridge the gap with technology. Former Director of Marketing & Communications at IMG Fashion, Alison was responsible for the digitalization of New York Fashion Week, introducing technology that is now the standard for Fashion Shows worldwide. She is also an adjunct professor at Parsons The New School and a continued guest lecturer at Condé Nast College and il sole 24Ore Business School.
Alison Bringé, Chief Marketing Officer at Launchmetrics
What you will Learn in this Webinar
In this one-off session, Aditi Banga, Head of Fashion x Innovation at Meta, Katy Lubin, VP, Brand and Communications at Lyst, and Alison Bringé, CMO at Launchmetrics, address Instagram’s current relevance across Fashion, Lifestyle and Beauty from a fresh and data-backed perspective.
Key takeaways:
- The state of global Fashion, Lifestyle and Beauty Brand Performance on Instagram
- Real and recent campaign examples dissected by industry experts
- Uncovering today’s most relevant Instagram Voices by segment
- Revealing Instagram’s top-performing Fashion, Beauty, Watches & Jewelry, Retail and Sportswear brands by MIV®
- An exclusive first-look at our report ‘Beyond Followers: Exploring Instagram's Influence on Brand Performance’
Stop wasting your efforts and budget on the wrong route to marketing success. Gain a global understanding and full visibility of brand performance measurement by watching our webinar today.
