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In recent years, influencers have moved to the forefront as a prime focus for fashion, beauty, and luxury brands in their marketing efforts. Their… Read the article   >

For our #KnowYourMIV series, we’ve analyzed the performance of the top beauty Influencers on China’s leading Social Media platforms, revealing the Launchmetrics Media Impact… Read the article   >

It’s time for another #KnowYourMIV article! In this blog we’ll have a look at RED’s, aka Xiaohongshu, top beauty Influencers, or Key Opinion Leaders… Read the article   >

Influencer marketing has become a necessary weapon in every fashion brand’s marketing arsenal nowadays, however, the lack of clarity on how to calculate your… Read the article   >

“Influence” is a wide concept that has passed through many iterations over the last decade and, since the dawn of influencer marketing, ‘the influencer’… Read the article   >

Aimee Song generated a total MIV of $1.9M from her coverage of New York and Paris Fashion Weeks. Read the article   >