Reports & Whitepapers
ACTIONABLE METRICS AND RESOURCES TO TRACK YOUR PR AND MEDIA MONITORING EFFORTS
Measuring Beauty Marketing Success
Welcome to our new eBook ‘Measuring Beauty Marketing Success‘ where you will discover the right tools and resources to track your brand’s PR efforts and perform media monitoring. This eBook will help you understand how to measure your PR and Media strategy and its impact on overall brand performance.
In this eBook, you will find:
- Measuring Marketing Success in Beauty: Why is it so important?
- 6 Key Questions before Monitoring your Brand and Measuring your PR efforts
- Understanding Vanity vs Actionable Metrics: measure what matters
- Monitoring global efforts, from East to West
- How to track daily activity through Internal Newsletters
- Reports: Demonstrating efforts at different levels