Decoding the Styles of FW23
Discover the most popular brands, looks and styles from the last season
FW23: key takeaways
Fall/Winter FW proved to be no exception to the rule that Fashion Week is a defining moment for brand’s to drive reach, with RTW Paris, Milan, New York and London FW23 generating a huge $731 million+ in MIV® – a whole 24% higher than FW22.
For content creators too, Fashion Week is pivotal. With 80% of visual content downloads by media happening within the first 72 hours of a show, it’s clear how important being up to date with the latest images & trends is to making exceptional stories.
To that end, we have created this report* to cover the top designers and looks of FW23. This will help you keep up with (1) the most popular designers & looks of the season, and (2) the styles that resonated best with editors and industry members.
*data collected between February – March of 2023 on the Launchmetrics Spotlight platform
What you will learn in this report
- The top designer brands & looks by highest number of unique downloads and views from editors and creators on Launchmetrics’ Spotlight from FW23 Women’s RTW
- Which makeup & hairstyle trends drove the highest MIV® from the more than 88K+ images taken and classified across AW23 Fashion Weeks
- Which designers & looks generated the highest MIV® of the season