Launchmetrics

Teaser: Decoding SS23: Women's Ready-to-Wear

Launchmetrics Content Team Edited

SS23

Fashion weeks remain as one of the best opportunities for designers not only to showcase their creative vision but also to raise awareness and drive brand buzz. Across Paris, Milan, New York and London, Spring Summer 23 for Women’s Ready To Wear drove a total of $938M+ in MIV®, which was roughly 60% higher than that of Fall Winter 22.

To dig into the data across more than 600 shows on Spotlight, Launchmetrics launched a report called ‘Decoding SS23 – Women’s Ready-to-Wear’ to uncover SS23’s top designers and looks as well as the biggest winners compared to FW22. The insights and learnings are gleaned from data that was collected between September – October of 2022 on the platform

In the report, you will be able to understand who are the top designers with the highest number of unique downloads and views by editors and creators on Launchmetrics Spotlight for SS23 Women’s RTW. You will also get a global view on what are the top looks on the runway according to our download and viewership data across 50 unique countries. Finally, you will see who are the designers with the biggest growth in the number of downloads compared to FW22.

Discover the top designers, looks, and the biggest winners compared to FW22 in our latest report. Access it here!

By Launchmetrics Content Team

The Launchmetrics content team is made up of content marketing experts with more than 10 years' experience working within the Fashion, Lifestyle and Beauty (FLB) industries. The team specializes in helping brand marketers, PR professionals and agencies improve their performance through expert-led reports, guides and articles, with a focus on marketing strategy and measurement, Media Impact Value® (MIV®), PR monitoring, sample and event management, and data-driven decision-making. Whether you're looking to improve your team's operational efficiency, understand the FLB landscape or improve your campaign's ROI, our team delivers the insights you need to inform your next steps.