A STUDY ON THE MEDIA IMPACT VALUE™ OF TUDOR’S AMBASSADORS
The Power Of Brand Ambassadors for Tudor
Football player David Beckham, rugby player Beauden Barrett, the All Blacks rugby team and Taiwanese singer/actor Jay Chou, Tudor has typically partnered with renowned Celebrity Voices to front their campaigns. Amongst them is singer and actress, Lady Gaga, who truly embodies the #Borntodare spirit. Launchmetrics, the first Brand Performance Cloud for the beauty, fashion and luxury industries, provides tools and data to help industry professionals understand and improve their brand performance. We studied the Media Impact ValueTM (MIV®) generated by each of Tudor’s ambassadors between September 1st and February 28th to understand which campaigns are most successful and why.
In this data brief, you will find:
- Tudor’s Share of Voice and Share of Value
- Which Ambassador generates the most media exposure for Tudor
- Which Ambassador is the most effective for the brand on its own social networks
- How Tudor leverages their renowned Ambassadors on its own brand social network