Where is the investment in influencer marketing going?
Analyzing the State of Influencer Marketing 2019
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With 80% of brands using Influencers, it’s no wonder Influencer Marketing has become a critical component of the marketing mix. That said, which initiatives are most effective and how can you differentiate your brand to gain awareness and increase share of wallet? Join us for our Analyzing the State of Influencer Marketing Webinar to learn top trends and strategies that will help make every campaign a success.
During this webinar we’ll talk about:
- How brands are investing in these digital talents
- The most effective activities and biggest challenges professionals in the industry are facing
- The best performing influencer tiers, channels and formats for each industry
Alison Bringé is the Chief Marketing Officer at Launchmetrics, where she has worked since 2013. Previously Bringé oversaw Marketing & Communications at IMG Fashion where she worked on several of their largest fashion weeks, including Mercedes-Benz Fashion Week in New York, Berlin, Australia and Istanbul, spearheading corporate communications activities for IMG Models. Prior to her experience at IMG, Bringé worked for NET-A-PORTER.COM, where she played a central role in the public relations strategy as they opened their first office on Fifth Avenue in New York, working directly with Natalie Massenet and Alison Loehnis. Bringé has also served as an adjunct professor at Parsons, The New School before moving to London, where she now guest lectures at Condé Nast College.