How Beauty Brands can Maximize Return on Fashion Week Investment
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As the world opened back up and brands returned to the runway, we’ve seen the fashion industry flourish as new opportunities emerged and audiences took back their seats at physical shows. While the world always looked to designers, following their success every season, the beauty brands took opportunities to be a part of the buzz through recurring sponsorships and various partnerships. Most recently, skincare brands took the spotlight, making their way to the backstage of almost every fashion show this season. Be it make-up or skincare, these beauty brands secured a regular presence, permanently shaping the backstage of fashion shows.
As the beauty brands continue to invest in fashion sponsorships, it will become crucial to understand the ROI of these activities to better distribute their efforts and secure a global presence, as well as press recognition.
Gina Gulberti Vice President of Marketing at Launchmetrics
Gina leads Launchmetrics' global marketing strategy dedicated to Fashion, Luxury and Beauty industries, present in several markets. Previously, Gina led social media and communications of Infoempleo and was also part of the marketing team at Eltenedor.es, a Tripadvisor company. In her free time, she is the co-founder of B2BMarketers.com - an online platform dedicated to Spanish B2B marketing professionals, as well as an active member of the education programs in prestigious business schools such as IED, ISEM Fashion Business, and previously ESIC.
Lara Camagni Senior Business Marketing Manager at Launchmetrics
Lara leads Launchmetrics' ABX strategies in various markets. She is an international marketing professional deeply interested in bridging the gap between the Fashion, Luxury, and Beauty industries and technology. She was previously part of the global marketing teams at Bally and Furla. Before making the move to Milan, Lara worked in New York, where she supported the Americas business for Giorgio Armani, developing dynamic market- and data-driven strategies across multiple brands and channels. She holds a Masters's degree from the Fashion Institute of Technology in New York as well as a Bachelor’s of Science degree from Politecnico di Milano.
In this webinar we discuss:
- The current landscape of Fashion Week and the beauty sector’s contribution to driving high-impact and cost-effective strategies
- The Media Impact Value™ of top beauty brands this season
- Effective amplification through Voices: the importance of Influencers and Celebrities in beauty brands’ success
- Key indicators of success of beauty brands entering the fashion and luxury industry