Content Amplification: Tools & tips to extend your brand impact
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At a time when digital is more important than ever for reaching out to the modern consumer, producing quality, inspirational and creative brand assets becomes critical. However, amplifying the impact that these assets have after the launch of collections or product campaigns is even more important. Working with influencers to build visual and attractive stories that are able to organically position your brand, alongside the content syndication of your launches creates the perfect combination to achieve greater impact after each campaign–. And, Pinterest is a key tool to carry out those successful tactics of content amplification for the fashion, luxury and beauty industries.
In this session we will discuss:
- The importance of producing attractive and quality brand assets that support your Owned Media or syndication strategies.
- How to leverage Pinterest for your campaigns with Key Opinion Leaders (from the creative process, approval of content, to measurement.)
- Content syndication: How to increase the longevity of your brand assets after each campaign to gain greater impact.
- Tips & tricks when producing valuable content that improves your brand performance.
Hannah Ngakane, Strategic Partnerships Manager at Pinterest
Maud Massart, Strategic Partner Specialist at Pinterest
Gina Gulberti, VP Digital Marketing at Launchmetrics