Webinar

Voices of Fashion: The Strategies Shaping the Stories Behind Brand Performance.

An Insights Report for Marketers to Optimize Their 2024 Campaigns.

For fashion, 2023 was a year like no other. From TikTok-trends of the nepo-baby through to red carpets and celebrity-wedding chic to concert dressing, each buzz-filled moment became a window of brand opportunity; a masterclass in harnessing the Media to amplify brand identity successfully. 

The Media Voice proved again and again to be the most dominant force for Fashion, yet it was Celebrity, Influencer, and Owned Media partnerships that functioned as sparks igniting media attention. Whether it was Celebrity dressings or brand-built brand-universes alighting interest, each Voice proved a powerful cog functioning within a strategic, brand-marketing machine. 

So which partnerships garnered the most attention this year? How did the Voices compare? And which strategies are set to pave the way to success looking forward?

This webinar, led by Puck and Launchmetrics - the leading software, data, and insights company in Fashion, Lifestyle, and Beauty - will delve deep into the data, analyzing the reverberation that successful Influencer, Celebrity, Owned Media, and Partner campaigns had when driving Media attention this year.

All insights will stem from Puck and Launchmetrics’ exclusive report ‘Voices of Fashion: The Strategies Shaping the Stories Behind Brand Performance’, and use Launchmetrics’ proprietary Media Impact Value™ (MIV®) to reveal who’s winning and what’s to come. Join us now to unlock actionable takeaways aiding brand growth above and beyond current targets. 

What you will learn at this webinar:

In this one-off session, Lauren Sherman, a journalist at Puck - whose biweekly Puck private email Line Sheet is the go-to source for fashion industry news - and Alison Bringé, Chief Marketing Officer at Launchmetrics - the leading software, data, and insights company in Fashion, Lifestyle and Beauty - will address the key moments from 2023 to use a fresh and data-backed perspective for marketers to optimize their 2024 campaigns.

Maximize your efforts by pursuing the right route to marketing success. Gain a global understanding and full visibility of brand performance measurement by watching our webinar today.

Key Takeaways:

  • The state of the fashion industry, including YoY Growth, MIV® per industry segment, 2023’s quarterly MIV® data by segment, and overall Industry MIV® by Voice 
  • An understanding of the top five Voices influencing the Customer’s Path to Purchase; Media, Celebrities, Influencers, Partners, and Owned Media
  • Data insights on specific campaigns, trends, and real-time events to understand how each Voice ignited Media attention and who came out on top
  • An exclusive, first-look at Launchmetrics and Puck’s pillar-stone report; The Voices of Fashion: The Strategies Shaping the Stories of Brand Performance, and key takeaways for marketers looking to optimize 2024’s campaigns.