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Brian Solis: Transform Your Launch to Market Strategy with Influencers
One of the most elusive aspects of influencer marketing is value creation — for everyone involved. Even though the practice has become a standardized tactic, many brands still forget a key ingredient, crucial to launching successful influencer campaigns:
Award-winning author, principal analyst at Altimeter and a digital influencer himself, Brian Solis puts a magnifying glass to this issue and lays everything out on the table. With his expert opinion, we’ve identified the main challenges brands and influencers experience during the product launch lifecycle and provide solutions on how to overcome them. These solutions come in the form of a 6 step action plan on how to strategize an entire product launch campaign with the help of influencers — from concept creation all the way to customer loyalty.
What You’ll Learn…
- How to benchmark and why it is essential
- Audience identification tactics
- Set your final outcome
- Find relevant influencers
- Develop your product launch strategy
- Measure your success