Reports & Whitepapers

PR Like a Pro: Emailing Do’s & Dont’s for Fashion, Luxury & Cosmetic Brands

YOUR GO-TO TIP SHEET FOR EMAILING & MANAGING YOUR CONTACTS

Email has increasingly become an important part of PR and communications teams’ day-to-day and emailing strategy continue to be as necessary and effective as ever. However, 53% of consumers confirm that they receive too many irrelevant emails from brands. Avoiding an excessive use of images, working with templates that can adapt to every device, and email segmentation are just a few of the “rules” that any true PR professionals should follow so emails don’t end up in spam or dragged directly into “trash”.

In this eBook, you'll learn:

• 10 Do’s and Don’ts for PR emailing and communicating via email
• Why segmenting your audience is so important
• How to make sure that your emails are GDPR compliant

More about this eBook:

There are many factors that PR teams need to consider for top performance, including tailoring and personalizing emails which is key and is something that many companies now consider necessary, especially when adapting to a more mobile-focused consumer; in our new eBook we’ve compiled a simple list of 10 Do’s and Don’ts that every Public Relations team should consider when it comes to communicating via email.

Download it to get all the insights in order to gain best result from your mailing strategy!