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PR Like a Pro: Emailing Do’s & Dont’s for Fashion, Luxury & Cosmetic Brands
Email has increasingly become an important part of PR and communications teams’ day-to-day and emailing strategy continue to be as necessary and effective as ever. However, 53% of consumers confirm that they receive too many irrelevant emails from brands.
Avoiding an excessive use of images, working with templates that can adapt to every device, and email segmentation are just a few of the “rules” that any true PR professionals should follow so emails don’t end up in spam or dragged directly into “trash”.
In this eBook we’ve compiled a simple list of 10 Do’s and Don’ts that every public relations team should consider when it comes to communicating via email. We hope you find this guide useful and that it helps you gain better results.
What you’ll learn in this eBook:
- 10 Do’s and Don’ts for communicating via email
- Why segmenting your audience is so important
- How to make sure that your emails are GDPR compliant