Everything you need to know about measuring your efforts
PR Monitoring Survival Guide
Understanding whether your PR strategy is worth the time and money you’re investing is no easy feat. It used to be a matter of simply tracking fashion magazines or red carpet events, but now, with all of the social media channels and digital magazines, it’s essential to have a strong monitoring strategy to track coverage and measure your performance. Throughout this ebook you’ll learn all of the key aspects to bear in mind when defining your monitoring strategy.
What you’ll discover in this eBook…
- The best way to track coverage, encompassing online and offline media.
- Whether monitoring platforms actually work and what they factor in.
- Tips on the best way to measure your efforts
- The metrics you should use to accurately assess performance