Live Webinar

AI Visibility in Watches:
How ChatGPT, Claude and Other LLMs Are Rewriting Brand Discovery and Positioning

Thursday, October 29th | 5PM CEST

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About the Webinar

Where Watch Brands Win When AI Does the Searching

See where your brand stands today
Understand how AI Visibility (AIV) scores watch brands across ChatGPT, Claude, Gemini and Perplexity, from heritage maisons to accessible fashion-watch labels.
Know what’s actually driving the answer
Learn why PR, trade press, and collector communities are becoming the primary lever behind AI visibility in watches, and what that means for your team’s mandate.
Track your positioning, not just your presence
See how your brand is positioned against named competitors inside the same AI answer, using over 10 years of FLB-specific historical data no generic AI-visibility tool can match.
See AIV and MIV together
Discover how AI visibility connects to Media Impact Value® for your launches, sponsorships, and Watches & Wonders coverage, so you can act on the gap between the two.

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The Challenge

Most Watch Brands Have No Idea How They Show Up—or Rank—in AI

For decades, watch brands have managed their image across trade press, retail counters, and social feeds. But a new discovery layer has emerged that almost no maison is tracking: what ChatGPT, Gemini, Claude, and Perplexity say when a collector, a first-time buyer, or a gift-shopper asks which watch to buy — and how that answer positions your brand next to icons like Rolex and Patek Philippe, who already command outsized desirability and multi-year waiting lists. In a category this competitive, visibility without the right positioning still loses the sale. Without a read on this layer, brands risk losing the moment that increasingly decides consideration — invisibly, whether the query is about a dress watch, a dive watch, or a five-figure grail piece.

The Solution

A Way to See—and Influence—Your Watch Brand’s AI Visibility and Positioning

This session introduces AI Visibility (AIV), Launchmetrics’ new metric for measuring how present — and how well-positioned against named competitors — your watch brand is when consumers turn to AI assistants for search and discovery. Read alongside Media Impact Value® (MIV®), it shows what’s actually driving both, from press coverage of a new reference to influencer unboxings and collector-forum chatter. As the only FLB-specific vendor with over 10 years of category history behind it, Launchmetrics can show not just a snapshot, but how your position has moved. You’ll leave with a clear read on where your brand stands among its peer set, and what to do next.