Reports & Whitepapers

The Key Strategies Driving Success in the Athleisure Market

DISCOVER HOW THE LIKES OF NIKE, ADIDAS, AND UNDER ARMOUR ARE GAINING TRACTION

Athleisure report

The COVID pandemic saw many of us assess our health, fitness, and general wellbeing. With people still working from home, this trend has continued into 2022, with athleisure increasing in popularity and benefiting from this shift in attitude and perspective.

Our latest report highlights what strategies are working for athleisure brands, the messaging that’s resonating with consumers, and some key takeaways and tactics you can employ within your business.

Inside you’ll learn:

  • Which tactics are driving success in athleisure
  • The Media Impact Value™ of top athleisure brands
  • Which Voices are resonating most with consumers
  • Why leveraging left-field partnerships could be an underutilized tactic

Athleisure report introduction
Athleisure report brand rankings
Athleisure report share of value

Download the report to learn why leveraging strategic partnerships, diversifying brand messaging, and looking beyond typical product offerings can seriously boost your Media Impact Value™!