Reports & Whitepapers
The New Beauty Rules

Stats and Insights Informing the Future of Marketing Strategies
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The rules of the beauty industry have been rewritten this year, as 2020 has thrown a slew of challenges at brands that have altered the way in which they speak to consumers. Not only has the beauty industry changed, but so have the marketing strategies and trends that generate the most success as a result of these shifts. In this report in partnership with Cosmoprof we have not only included a full data analysis of the industry across 2020 so far but also a survey of beauty professionals who have shed light on the impacts of Covid on their marketing strategies, budgets, and more.

In this report, you will find:

  • An analysis of consumer demands and their impact on marketing performance
  • The effect of #blackoutday on MIV®
  • The most valuable channels and Voices for brands
  • Direct feedback from beauty professionals on the direction of their marketing budgets and investment trends
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