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How to Benchmark Performance at Industry Events [Worksheet]
Industry events like Baselworld or SIHH play a crucial role in the Luxury sector. They’re when industry insiders come together while brands launch new products and build buzz around their name. But with costs continuing to rise, you may be wondering if investing in these events is still worth it.
At a time where budgets are being spread increasingly thin, benchmarking performance at industry events has never been more important. Comparing Share of Voice and other key metrics against competitors, as well as, understanding where and how brand value is being created can help you calculate the impact of event attendance.
Download the worksheet in which you’ll benchmark performance in these three key ways:
- Compare global coverage metrics against top competitors to see how you ranked.
- Understand where brand value was created by identifying top voices and key contributors.
- Track owned media performance to see what resonated the most with your audience.