Reports & Whitepapers

Big Data: Fashion's New Black

big data and fashion

The fashion and retail industry is experiencing an acceleration process that we must not ignore, as well as a highly competitive environment. Precisely for this reason, big data and fashion must be faithful allies for the brands of the industry. It is no longer necessary to "imagine" what our users want or need, or what trends are born from online channels; Now it is enough to go to the data to know and predict it.

Real examples of trendy brands that use data innovatively, infographics, interviews and much more is what you'll find in this ebook that we hope will help you understand the importance of the famous 'Big Data' in the fashion and retail sector.

What you'll discover in this eBook...

  • The challenges of the professionals of the fashion industry around the use of the data
  • A 'Big Data' resource center with indicators you can use before, during and after your collection launches.
  • Interviews and articles by experts such as the company Style Coalition or the institute of studies of fashion and Italian design Polimoda Research Hub

More about this eBook:

The only way to achieve greater profitability and maximum MIV® is to ensure that each collection is an unmitigated success. The easiest path to reach this goal is to incorporate the value data can provide and use it as your secret weapon. In this eBook, you will find Infographics, interview of Yuli Ziv the Founder & CEO Style Coalition, and much more that underline how Big Data is transforming the fashion landscape. We also highlight how to implement data in your company and what are the 10 big things to remember about it.

Download the report to get a better understanding of how ‘Big Data’ is fundamentally impacting the Fashion Industry, and the world of retail.