Reports & Whitepapers

Best Practices For Avoiding Spam Filters

email campaign avoid spam

Did you know that 15% of permission-based emails sent by legitimate email marketers never make it to the inbox? We have put together this guide that walks you through the best practices to perfect your email campaign and avoid spam filters and ensure your emails always end up in your subscribers' inboxes.

What you will learn:

  • How to optimize your physical emails and email lists.
  • How to test your emails before sending.
  • The best practices for authenticating your email system.
  • How to create DKIM and SPF records.

More about the report, how to run an email campaign and avoid spam:

In this guide, we will show you the best practices to implement to ensure your emails never end up getting flagged as 'spam' and by definition increase your conversion rate when sending an email. Marketing & PR teams spend a lot of time crafting compelling content and designing bespoke emails or invitations. Unfortunately, at times many of the recipients will never see these emails as they have been mistakenly sent to the spam folder. We will also look into the two different ways that you can use to authenticate your email system: Sender Policy Framework (SPF) and Domain Keys Identified Mail (DKIM).

Download the guide to get an accurate checklist to optimize your email deliverability before sending them!