Data on the Runway ’19: The Voices Dominating Fashion Week
This year, for our second annual Data on the Runway report we’ve teamed up WGSN, the authority on consumer and design trends, to uncover the main strategy and business trends around the big four international fashion weeks. By relying on our Media Impact Value™ algorithm (MIV™), and through our Voice-centric approach, we’ve put together this in-depth analysis to better understand the strategies each brand leveraged in their race to engage today’s consumer.
In this fashion week data report you’ll learn…
- How 360° campaigns, rebranding strategies or a change in fashion week location can impact a brand.
- Which regions generate the most impact for each fashion week.
- Who the buzziest influencers and celebrities are for brands.
- Which brands garnered the most MIV.
- Exclusive insights from WGSN.