The Top 20 Power Players in Luxury-Fashion's Leading Markets
A QUARTERLY LUXURY-FASHION BRANDS ANALYSIS BASED ON MIV®
As brands in fashion and luxury continue to battle through the ramifications of the pandemic in Europe and the US, China has started to see a steady recovery, and is set to be the world’s largest luxury market by 2025. In fact, China was the only region in this space that grew last year (+45%), which has led luxury fashion brands in Europe and America to increase their investments in marketing campaigns that target Chinese consumers. This quarterly report will explore the top 20 ranking of luxury fashion brands by MIV® and how their impact varies across the US, Europe, and China, to understand who is seeing the most success and growth.
In this report, you will find:
- The top 20 luxury fashion brands in China, Europe and The USA by MIV®
- The top social media posts for each region in Q4, 2020
- The Voices resonating the most with consumers, globally
- The channels that facilitate the highest performing marketing strategies in luxury fashion, during the quarter
More about the report:
In order to reach a new audience, brands must adapt, integrate, and utilize the channels and marketing methods that are native to Chinese brands and consumers. From a regional perspective, we break down what types of Voices, Channels and social posts by MIV® that are dominating across China, Europe, and US. We also explain why on average, Mega and All-Star Influencers represent the most value for luxury fashion brands.
Finally, this report features a quarterly analysis of the Top 20 Fashion-Luxury Brands by MIV®. This luxury fashion ranking reveals which brands are excelling, what strategies they are using, and the true value they are generating. Download it to get all the insights!