Reports & Whitepapers
The State of Menswear

A Data Analysis of Men’s Fashion Weeks
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With exclusive shows and presentations being organized in fashion capitals including Paris, London, Milan with Florence and New York as well as many other small cities around the world for menswear, there is a very different feeling about the necessity of these events half a century after their founding, and the question in these fashion capitals is: What is the future of the menswear fashion week?

In The State of Menswear report we’ve performed a thorough data analysis – putting our proprietary Media Impact Value™  algorithm (MIV™) to use – in order to better understand the buzz that menswear brands are generating at the major men’s fashion week capitals.

In this report you’ll learn…

  • Which men’s fashion capitals are leading the scene according to MIV.
  • The voices behind the impact for menswear brands.
  • A closer look at the effectivity of co-ed shows.
  • The impact of Micro and Mid-Tier Influencers.
  • A deeper analysis of the success behind these 4 major shows: Dior, Louis Vuitton, Ralph Lauren and Valentino.
Download the full report