Reports & Whitepapers

The State of Luxury: A Digital Perspective


We live in a time where the intersection of fashion and technology is primed for disruption. The opportunities and challenges of the digital landscape have completely redefined how brands create and maintain relationships with their audiences. Making the switch to digital is no longer an option, but a necessity to stay competitive as more and more digital luxury customers use online platforms. However, brands have been slower than others when it comes to adopting digital practices.

In this report, we endeavor to answer the following questions: Is the luxury industry missing out on an opportunity to connect with customers in the digital space? Or is the essence of true luxury rooted in traditional methods?

In this guide, you’ll learn:

  • Luxury brands' doubts about digital.
  • The future digital luxury consumer.
  • Redefining the online customer journey.
  • Emerging markets in luxury.

More about this guide:

This report, in collaboration with FashTech, highlight the digital transformation process that fashion companies are currently going through. We dive deep and explore the digital doubts that the industry is pursuing, who is the consumer of today as well as many other subjects such as redefining the online customer journey.

Download to get all the insights and understand how you can place your brand in a digital perspective in order to boost overall brand performance and Media Impact Value™ generation.