How Isabel Marant built a holistic media monitoring strategy

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Streamlined PR monitoring process and reduced time spent generating reports

Monitored, tracked and collected cross-channel metrics with just one app

Actionable data that informs future campaigns, strategies and influencer relationships

With the global expansion of the company, the marketing team at Isabel Marant identified that they needed a holistic solution to their monitoring, data collection and reporting to successfully manage the increased workload and optimize the time spent on it.

Maxime Hodonou, Press & Showroom Manager at Isabel Marant explains how the Discover App by Launchmetrics helps them perform effective cross channel analyses that provide realistic, actionable learnings that will help provide improved coverage in the future.

"In addition to saving time, we can also easily analyze coverage results and sort mentions by channels, languages and regions."

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