Brands Privacy Notice

Last Updated: July 4, 2022

This user privacy notice (“Notice”) provides additional information regarding the policies and procedures of Launchmetrics and the choices you have with respect to the Personal Information collected and used on https://influencers.launchmetrics.com (the “Site”) and the services, features, content or applications we offer (collectively with the Site, the “Services”). It also explains the choices you have with respect to the information collected. In general terms, any processing of personal data or information carried out within the Site will be based on the principles of lawfulness, fairness, transparency, purpose limitation, data minimization, accuracy, storage limitation, integrity and accountability.

When we refer to Launchmetrics (collectively referred as Launchmetrics, “we”, “us”, “our” in this Privacy Policy) we mean the Launchmetrics entity and its subsidiaries that act as the Controller or Processor of your Personal Data depending on the concrete case (under GDPR or Business and Service Provider under the CCPA) of your personal information within the Site.

When we refer to brands (“Brands”) we mean companies  that have submitted an online application for evaluation by Launchmetrics and are registered on the Brands platform after validation by Launchmetrics. Once registered as an approved brand, a Brand can search Registered Influencers profiles via a search engine, submit proposals through the platform for marketing campaigns utilizing Influencer’s services (“Campaign”) for consideration; review Campaign pricing information; review the status of pending Campaign requests; and review active Campaign statuses.

When we refer to users (collectively referred to as “Users”, “you“, or “your” in this Notice) we mean all individuals who are holders of an account as Brands including those users granted access to the Services via their employer or another company.

When we refer to influencers (“Influencers”) we mean Influencers that submitted an online application to the platform. Once Influencers are approved after evaluation  of their  online application by Launchmetrics, they are registered as “Registered Influencers”. Influencers that were identified on Social Media APIs by Launchmetrics as suitable for ongoing or future Campaigns because of their level of influence in the fashion, luxury and beauty field but did not follow the process of registering on the platform (“Crawled Influencers”). The selected profiles are made accessible to Brands via a search engine, which can then “invite” them to join our network by registering (they then join the subset of Registered Influencers).

We receive information about you from various sources, including: (i) if you register for the Services, through your User account (your “Account”), and (ii) your use of the Services generally; and (iii) from third party websites and services. When you use the Services, you are consenting to the collection, transfer, manipulation, storage, disclosure and other uses of your information as described in this Notice.

As final remark, any term indicated in capital letters shall have the meaning attributed to it within the General Data Protection Regulation 2016/679 (“GDPR”), or in the California Consumer Protection Act (“CCPA”) or otherwise provided the Launchmetrics Cloud Privacy Policy, which forms an integral part of this Notice.

Table of Contents:

What Does This Privacy Policy Cover?

What Information Do We Collect and Receive?

Third Party Terms of service

More Information

Please read this statement carefully to understand our policies and practices regarding your Information and how we will treat it.

What Does This Privacy Policy Cover?

This Notice covers the treatment of personal data (“Personal Information”) gathered when you are using or accessing the Site. This Notice also covers our treatment of any Personal Information that our business partners share with us or that we share with our business partners.This Notice does not apply to the practices of third parties that we do not own or control, including but not limited to any third party websites, services and applications (“Third Party Services”) that you elect to access through the Service or to individuals that we do not manage or employ. While we attempt to facilitate access only to those Third Party Services that share our respect for your privacy, we cannot take responsibility for the content or privacy policies of those Third Party Services. We encourage you to carefully review the privacy policies of any Third Party Services you access.

In addition, a separate agreement governs delivery, access and use of the Services (the “Service Provider Agreement“) and the processing of customer data (i.e. data related to the Service Provider Agreement, “Customer Data”) that We receive from Customer for the purposes of providing the Services.

What Information Do We Collect and Receive?

The information we gather enables us to personalize, improve and continue to operate the Site. In connection with certain aspects of the Site, we may request and/or collect some of your Personal Information. We collect and receive Personal Information and other information in different ways:

  • Information you provide to us: Users routinely submit Personal Information to Launchmetrics when using the Site (“User Data or Account Information”).

You acknowledge that this information may be personal to you, and by creating an Account and providing Personal Information to us, you allow others, including us, to identify you. Your Account Information is completely isolated from the ones of other Users Accounts. Only different Users of the same Customer Account will have access to each other’s information. You are able to change any of the details you provided in your Account settings. We may use your contact information to send you information about our Site. You may unsubscribe from these messages by sending an email to your Account Manager. Please refer to the Terms of Service for further details on registering and using the Services, For information and use terms about other services provided via the Launchmetrics Cloud, click here.

When you create an Account, you will provide us information that could be Personal Information, such as your:

  • Account Information (Username and/or Email address, Password);
  • Business Contact Information (First name, Last name, Telephone number, Representation Information, Profile Picture, Address, Date of Birth, Expertise and non mandatory Personal Information and social media accounts);

You acknowledge that this information may be personal to you, and by creating an account on the Services and providing Personal Information to us, you allow others, including us, to identify you and therefore may not be anonymous. We may use your contact information to send you information about our Services. Although we reserve the right to contact you but only when we believe it is necessary, such as for account recovery or security purposes.

  • Information we collect automatically: We automatically receive and record information from your web browser when you interact with the Services and the Site, including your IP address, Device, and Usage Data:
  • Usage Data. As with most websites and technology services delivered over the Internet, our servers automatically collect information when Users access or use our Services and record it in log files (i.e. when a User create or edit a Campaign, modify the influencer(s)’ assignments(s), or changes the Influencer lists associated to the Brand). We also collect statistical information about how both Unregistered and Registered Users collectively use the Services such as the number and frequency of visitors to the Services, as well as regarding the performance of the Services (“Aggregate Information”). Some of this information is derived from Personal Information (such IP addresses and cookie information but also browser type, settings and plugins, domain names, language preference, access times and referring website addresses). This statistical information is not Personal Information and cannot be tied back to  your, unless you give us the explicit agreement to do so.
  • Third party data: In the course of using our Service, for example by using the comments sections or other interactive features (“Interactive Areas”), you may post or upload information, comments, content or materials created or provided by you that may contain Personal Data. In this case, Launchmetrics is a Processor of this data and you, as a User, are the Controller as we store this Information, but you decide and are responsible for what happens to it.
  • Cookies Information: We use cookies and similar technologies in our Site that help us collect other information. The Site and the Service may also include cookies and similar tracking technologies of third parties, which may collect information about you via the Services and across other websites and online services. For more details about how we use these technologies, please see our Cookies Policy.

Third party Terms of Service

  • YouTube and Google Terms of service

The Services use YouTube’s API  to capture content and analytics. Therefore, by using the Services, you also agree to YouTube terms of service and Google Privacy Policy that can be accessed here :
https://www.youtube.com/t/terms
http://www.google.com/policies/privacy

https://security.google.com/settings/security/permission (Revocation link for users in Google security setting page)

  • Facebook Terms of service

The Services use Facebook’s API to capture content and analytics.
Therefore, by using the Services, you also agree to Facebook terms of service and Facebook Privacy Policy that can be accessed here :
https://www.facebook.com/legal/terms/update
https://www.facebook.com/policies

  • Instagram Terms of service

The Services use Instagram’s API to capture content and analytics. Therefore, by using the Services, you also agree to Instagram terms of service and Instagram Privacy Policy that can be accessed here :
https://help.instagram.com/581066165581870?helpref=page_content
https://help.instagram.com/519522125107875?helpref=page_content

  • Twitter Terms of service

The Services use Twitter’s API to capture content and analytics.
Therefore, by using the Services, you also agree to Twitter terms of service and Twitter Privacy Policy that can be accessed here :
https://twitter.com/en/tos
https://twitter.com/en/privacy#update

  • Douyin Terms of service

By using the Service, you also agree to Douyin terms of service and Douyin Privacy Policy that can be accessed here:

https://www.douyin.com/agreements/?id=6773901168964798477

https://www.douyin.com/agreements/?id=6773906068725565448

  • WeChat Terms of service

By using the Service, you also agree to WeChat terms of service and WeChat Privacy Policy that can be accessed here:

https://www.wechat.com/en/service_terms.html

https://www.wechat.com/en/privacy_policy.html

  • Weibo Terms of service

By using the Service, you also agree to Weibo terms of service and Weibo Privacy Policy that can be accessed here:

https://weibo.com/signup/v5/privacy

https://weibo.com/signup/v5/protocol

  • Bili bili Terms of service 

By using the Service, you also agree to Bili bili terms of service and Bili bili Privacy Policy that can be accessed here:

https://www.bilibili.com/blackboard/privacy-pc.html

https://www.bilibili.com/protocal/licence.html

More Information

For more information regarding how we use, maintain and protect Personal Information that we receive when you login to the Services, read the following: Launchmetrics Cloud Privacy Policy

If you have any questions or concerns regarding privacy using this Service, please send us a detailed message to dpo@launchmetrics.com. We will make every effort to resolve your concerns.