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#FashionTalks: State of the Fashion Industry in Germany with Scott Lipinski

Launchmetrics Content Team Edited

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Starting his career in consulting, Scott Lipinski had his first encounter with the fashion industry when he met the designer Wolfgang Joop who quickly became a mentor, and he hasn’t looked back since. Now leading Fashion Council Germany (founded in 2015), which includes a long lineup of German designers, the road to gaining awareness for fashion as a recognized German industry has been paved. 

The past few months have been somewhat of a roller coaster ride for Scott and his team at the German Fashion Council. Not only has the current lockdown situation affected local physical retailers, but business as usual. It is now the German Fashion Council’s job to provide the correct advice and guidelines for its members to face these challenges.

In this episode of #FashionTalks we discuss the following: 

  • The key topics that Fashion Council Germany is focusing on right now to help local designers.
  • How German brands are adapting to the major industry-wide changes caused by the Covid-19 lockdown.
  • The role of technology in times of crisis, as well as the use of influencers for brands.
  • Future plans for Fashion Council Germany and activities for business support.

https://soundcloud.com/user-18692768/scott-podcast-recordingfinalversion

 

To learn about the future of the fashion industry and the role of digital transformation, read our Whitepaper Disrupting Internal Processes: How Digital Transformation Impacts Business Today.

fashion council germany

By Launchmetrics Content Team

The Launchmetrics content team is made up of content marketing experts with more than 10 years' experience working within the Fashion, Lifestyle and Beauty (FLB) industries. The team specializes in helping brand marketers, PR professionals and agencies improve their performance through expert-led reports, guides and articles, with a focus on marketing strategy and measurement, Media Impact Value® (MIV®), PR monitoring, sample and event management, and data-driven decision-making. Whether you're looking to improve your team's operational efficiency, understand the FLB landscape or improve your campaign's ROI, our team delivers the insights you need to inform your next steps.