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#FashionTalks: State of the Fashion Industry in Germany with Scott Lipinski

Samira Hersom

Starting his career in consulting, Scott Lipinski had his first encounter with the fashion industry when he met the designer Wolfgang Joop who quickly became a mentor, and he hasn’t looked back since. Now leading Fashion Council Germany (founded in 2015), which includes a long lineup of German designers, the road to gaining awareness for fashion as a recognized German industry has been paved. 

The past few months have been somewhat of a roller coaster ride for Scott and his team at the German Fashion Council. Not only has the current lockdown situation affected local physical retailers, but business as usual. It is now the German Fashion Council’s job to provide the correct advice and guidelines for its members to face these challenges.

In this episode of #FashionTalks we discuss the following: 

  • The key topics that Fashion Council Germany is focusing on right now to help local designers.
  • How German brands are adapting to the major industry-wide changes caused by the Covid-19 lockdown.
  • The role of technology in times of crisis, as well as the use of influencers for brands.
  • Future plans for Fashion Council Germany and activities for business support.

 

To learn about the future of the fashion industry and the role of digital transformation, read our Whitepaper Disrupting Internal Processes: How Digital Transformation Impacts Business Today.

fashion council germany

Samira Hersom

Inspired by travel and culture, Samira enjoys drawing from her experiences in Marketing from various countries in her writing. She now resides in London where she spearheads international marketing campaigns.

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