Launchmetrics Solutions: How To Enhance Your Brand Performance to Keep Up with the Beauty Consumer?

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Consumer fatigue impacting your social media engagement? Struggling to keep up with your competitors? Looking for metrics that will help you measure the effectiveness of your beauty campaigns?

Welcome to Launchmetrics Solutions – a series of live demos, where we introduce you to our products, answer the most anticipated questions, cover industry’s biggest pain points and offer solutions tailored to your needs.

The beauty industry is more competitive than ever. With an influx of new brands, products and celebrity collaborations in the past year, it’s becoming increasingly difficult for brands to keep up and respond to the constantly changing needs of consumers. In a time of economic uncertainty and consumer fatigue, it’s especially important to understand what works and what doesn’t in order to allocate your marketing budget accordingly and drive sustained growth.

During the session, we will present key findings from our Business of Beauty report and show you how to master the measurement of your beauty campaigns using our solutions.

Watch the replay to discover:

  • The top Beauty Brands of 2022 and the best practices to keep up with the modern consumer
  • The main channels driving Media Impact Value™ in the Beauty sector and how to implement a cross-channel strategy using your brand’s and competitors’ data insights
  • How to calculate the ROI of your 2022 beauty brand campaigns and extract end-of-year reports to analyze your performance and strategize for Q1 2023

Bo Kim Global Product Marketing Director


Mohini Lescole Strategic Account Director

Aleksandra Rakowska Business Marketing Executive