On-Demand Webinar
Are you tired of navigating the maze of PR planning, only to find your efforts falling short of expectations? In today’s fast-paced digital landscape, the pressure to craft a compelling editorial strategy while optimizing your budget can feel like an uphill battle. In this exclusive webinar, we delve into the heart of the matter, revealing how to maximize your budget for an efficient editorial strategy. You will learn:
Brand Performance & Insights Specialist at Valentino
Brand Performance & Insights Specialist at Valentino
Simone Mattioli began his experience in Valentino in 2021, as part of the Brand Insights and Performance team, inside and supporting Valentino’s marketing and communications department. Simone covers the double role of support to the Marcomm department functions in measuring and evaluating the performance of brand’s activities through different tools, and the developing of a reporting frame able to provide to Valentino’s management an understanding of the brand health and positioning inside the luxury market. From September 2023, the Brand Insights and Performance team was moved to the e-Business & Omnichannel division, expanding Simone’s horizon of analysis, maintaining at the same time its focus on the measurement of brand activities’ performances.
Chief Marketing Officer at Launchmetrics
Chief Marketing Officer at Launchmetrics
Alison is the Chief Marketing Officer at Launchmetrics. She joined Fashion GPS in 2013 as Global Director of Brand Development. She previously led Marketing & PR at IMG Fashion and Net-A-PORTER. Alison holds a Bachelor’s degree in Advertising & Communications from the University of Central Florida and a Master’s degree from SDA Bocconi School of Management.
Regional Account Manager at Launchmetrics
Regional Account Manager at Launchmetrics
Based in Italy, Beatrice serves as Regional Account Manager at Launchmetrics. Beatrice works with leading brands in the FLB industry to provide them with innovative SaaS solutions, with a focus on helping brands optimize their launch-to-market strategies and measure their performance and impact. Her passion for the Fashion and Lifestyle sectors, together with her curious nature, contribute to her solution-oriented approach to finding the best way to support clients in reaching their strategic goals.
Business Marketing Executive at Launchmetrics
Business Marketing Executive at Launchmetrics
Based in Madrid, Giustina is the Business Marketing Executive at Launchmetrics. Driven by her passion for technology and fashion, she offers tailored data and insights to industry leaders, aiding them in making informed decisions regarding their branding endeavors. Beyond her professional pursuits, Giustina is an avid traveler, always eager to explore new destinations across the globe.
Discover the secrets to optimizing your editorial strategy for peak efficiency, seamless reporting, and maximum results. Learn how to leverage AI for enhanced media coverage management, as the integration of artificial intelligence elevates efficiency and enhances the strategic impact of your PR efforts.
Watching this masterclass, you will learn how to create an efficient PR plan and strategy. Discover how leveraging automation and incorporating cutting-edge AI technologies can dramatically improve resource efficiency by cutting down the time spent pulling information together manually
PR Monitoring & Reporting Survival Guide
PR monitoring shouldn’t feel this fragmented. In fact, PR teams today are still manually tracking coverage across more channels than ever. As today’s data sits across different tools, metrics vary by channel and reporting becomes a time-consuming exercise that’s difficult to piece together. This creates a clear gap between quantifying coverage and actually understanding your […]
5 Key Features to Look for in Media Monitoring Tools
Media monitoring is an essential activity for Fashion, Lifestyle and Beauty (FLB) brands. It’s how you keep a finger on the pulse of what’s being said about your brand and how people are responding to your campaigns and products. What’s more, it gives basis to your strategic decisions, ensuring that they drive your brand in […]
How AI Media Monitoring is Revolutionizing the Fashion Industry (& What it Means for You)
AI media monitoring is quietly weaving a revolution in the fashion industry, transforming the way we spot trends, as well as how we manage campaigns, craft brand stories and even manage samples. And while the potential of artificial intelligence is both daunting and awe-inspiring, the question we’re here to ask is, what can brands do, […]