This month celebrated the second instalment of the FashionTech Berlin Conference. This year’s main focus was The Future of Fashion, where speakers from all over came to speak about Wearables & Smart Textiles, E-commerce & The Future of Retail, and Digital Marketing & Communication. Below we highlight our predictions for the future from our favourite speakers to present.
Founder of Jasna Rok
Jasna was the first speaker to take to the stage at the FashionTech Conference last week. She spoke about Fashion as an Interface to the Digital Dimension.
Her clothing line uses smart fabrics and technology that reacts to our emotions, also known as “brain interface fashion.”
The smart textiles used in her collection are coated with nanotechnology which makes it water-repellant, UV-protected and it can’t get dirty. They are also aiming to soon make it odourless and antibacterial.
What would happen if a fashion brand would directly design digitally instead of producing physical products? They could get direct and more accurate feedback and eliminate overproduction, bringing us one step closer to sustainable fashion.
You can see the full presentation here
“Why does it seem that fashion is standing still, while the world of technology is moving so fast?”
Chief Marketing Officer
Our very own creative unicorn and CMO, Alison, talked about Digitally Powering Your Product Launch.
The presentation started off with the introduction of the term “Phigital” which can be quickly summed up as the following:
The convergence of physical and digital. Ensuring that when you are planning your marketing strategy for your next event, launch, product, etc. that you don’t just think offline and throw in some digital at the end, but rather ensure the two ideas are developed hand-in-hand.
Take a fashion show as an example. You’ve got to get people in the door, seated, do the show and make a quick exit possible. Months of preparation needs to come together for these crucial 20 minutes. For this process to work it needs to be quick and efficient.
She highlighted how three different tech solutions helped three major fashion brands to improve their event planning, sample tracking and marketing strategy. One of them was how Tommy Hilfiger used Launchmetrics check-in system with the integrated Apple Watch and saw a 200% increase in management and efficiency of the event, an 80% faster check-in and 98% guest satisfaction.
“Use technology to understand everything you’ve been doing, benchmark it against what results you’re looking for, and then improve for next season.”
You can see the full talk right here:
Here’s what other people thought of what she had to share:
One of the most interesting talks of #FASHIONTECHBerlin: #alisonlevy from @Launchmetrics #Bestpractices for digital game changers pic.twitter.com/SRuBrlqzsb
— Alexa Sbai (@alexandraconti) January 18, 2017
Vice President, Sales & Projects
MariElla Labels Oy
Agata shared her insight on dynamic pricing in fashion retail and the benefits of electronic price labels in Omnichannel.
As consumers become more and more impatient when it comes to campaigns, discounts and delivery time, the pressure to keep up is constantly increasing for brands.
Having a digital label on your physical product will enable you to update the price at the start of a sale for example, without any manual labor. It will also update currencies depending on the location of the store should you be an international brand.
Another benefit is the real-time inventory.
No more hour long inventory checks. It will be done with a push of a button. When inventory checks become this easy, it means that it can be done daily.
“When you know what you have, you can sell more”
Furthermore, in the digital price label there is also a built in anti-theft. This means no more tedious additions of bulky anti theft alarms. It’s an all in one, reusable label.
You can see the full speech here
Dynamic price updates, built-in anti theft, real time inventory traction #smartpricetag #fashiontech by Agata Sadowska @FASHIONTECHBER pic.twitter.com/zOMIHNNieS
— BeFast TV (@BeFastTV) January 18, 2017
Founder & Managing Director
Fast Forward Imaging
Anna spoke about Augmented & Virtual Reality for the Fashion Industry.
We see how commerce is following media outlets and technology. From physical stores to the internet that made e-commerce widely available, we now have smartphones and mobile-commerce. But what’s next?
Virtual reality technology is already widely available in our society in the shape of smartphones and tablets. She predicts that the further along we get, the more immersive and interactive the VR will get. One day we might even have constant immersion in form of lenses displaying holograms directly onto our eyeballs.
This can, and is already, being applied to fashion. One brand had their fashion show happening live where if the attendees viewed it through their devices they would see lots of graphics and design happening around the models as they walked down the runway.
Virtual reality can be used for storytelling and to create a feeling with the customer and this media will surely play a big role the more it’s developed and becomes available to the masses.
You can see the full speech here
“You can bring your customer into another world and create an experience that suits your product.” @annarojahn #FASHIONTECHBerlin #VR #AR pic.twitter.com/WrI0bmrDnS
— #FASHIONTECH BERLIN (@FASHIONTECHBER) January 18, 2017
In case you feel like you can’t get enough and would like to indulge in all the knowledge that was shared at the FashionTechBerlin conference, you can see all the talks right here – or just pick your own personal favourites to watch if you’re keen on a very specific topic.
Please share your comments below to let us know which predictions or insights you found the most fascinating!