Welcome to the first episode of #TheStrategySide by Launchmetrics – our new podcast where we will share exclusive and insightful tips on the best strategies for the fashion, luxury and cosmetics industries. To kick off the series, our first episode features a conversation with Launchmetrics’ Account Director, Trent Cummins who discusses the importance for businesses in fashion to implement an enterprise sample management system. Trent has been a part of the Launchmetrics team for over 7 years and is based in our New York Office, assisting clients with applying the best digital strategies for their brands.
In this episode of #TheStrategySide you will learn:
- The different types of samples that exist, and why they are so important.
- How to improve your strategic decisions when it comes to managing your samples each season.
- How effective sample management can improve the health of fashion businesses.
Take a Deeper Dive:
This episode explores why there is a firm necessity for internal tracking when it comes to fashion brands. With the rise of fast-fashion and eCommerce shopping, larger volumes of samples are moving at a quicker pace, over a shorter period of time, and so the risk of monetary loss has also increased. In order to keep up in a digital landscape, within an increasingly saturated market, the sample process flow has changed for most brands in the industry. It is important not only that samples are accounted for, but also that they reach photo studios, media outlets, and digital creators on time in order to up brand profitability, and increase both awareness and sales. Whilst the loss of one sample might account for a unit cost of $2 for example, the impact of losing, missing or sending late samples can represent up to $10 million in some cases.
Therefore, it is essential that companies in the fashion industry evaluate their sample management processes in order to improve their overall processes and reduce monetary losses.
Do you want to learn more about how enterprise sample management can help your business?
Take a look at our samples management software, via the banner below.