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Forrester New Wave™ Names Launchmetrics a Strong Performer

Julia Cohen

Last week, we announced that Forrester has named Launchmetrics as a Strong Performer, in The Forrester New Wave™: Influencer Marketing Solutions Report, Q2 2020. The report outlines and evaluates the most significant solutions within the influencer marketing space, providing vendors with a clear guide to help them find the best provider for them. Forrester measures 12 solutions against 10 different criteria and includes testimonials and customer references.

The Results

Launchmetrics was named as a ‘Strong Performer’ within the report. Amongst 11 other significant providers in the influencer marketing space, Launchmetrics received a differentiated rating (the highest possible score) on measurement and reporting, product vision, product roadmap, and market approach criteria and the highest score within the strategy category. Alongside this, the report includes a customer reference that highlights Launchmetrics’ “detailed influencer bios, that go beyond metrics and demographics; you can see the influencers’ life stages, who is reliable and who is easy to work with.” Influencers by Launchmetrics helps you manage your influencer programs with tools and services dedicated to the Fashion, Luxury, and Beauty industries.

During an uncertain industry climate, it is essential that brands within this space create meaningful and lasting relationships with creators in order to communicate with followers and consumers in a more relatable way.

Additionally, the report claims that Influencers by Launchmetrics “should be on the shortlist for any luxury or fashion brand. Launchmetrics has a long client roster of the biggest fashion brands. It also offers fashion-specific machine learning for logo identification and facial recognition and plans expansion into China, a very important market for fashion, luxury, and beauty.”

“We are proud that our software has been named as a strong performer in the Influencer Marketing space, and that it surpasses competitors for luxury and fashion brand measurement. Our team consistently works to ensure that our Influencer Marketing solution not only improves Brand Performance for companies in the fashion, luxury and beauty industries, but also that it is trusted by our large database of influencers when working on campaign partnerships. We believe recognition by Forrester’s report validates this, and further fuels our commitment and drive to build an industry-leading technology solution.” – Michael Jais, CEO Launchmetrics.

If you would like to explore the Forrester New Wave™: Influencer Marketing Solutions Report, Q2 2020, download your copy here.

launchmetrics strong performer

Julia Cohen

Julia is a fashion writer and content creator based in London. She studied an MSc in Media and Communications at LSE, as well as Mandarin, Chinese, and has worked with various fashion and beauty brands within the UK.

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