Missed the SIHH watch show this year or just want to relive the major industry event held in Geneva?
With the help of Launchmetrics’ Discover platform we created an infographic about the 28th Salon International de la Haute Horlogerie (SIHH) this year. It’s filled with insightful information and facts worth knowing about the annual luxury watch show.
How do we measure data?
Before starting to recap SIHH 2018 in numbers, we want to briefly explain how we measured all this data. We at Launchmetrics make use of our Media Impact Value (MIV) algorithm. This term defines the value of a single publication – whether it’s on print, social or online media. MIV is calculated by measuring how large your messaging is and calculating the portion of advertising spend that space would have cost. This evaluation helps you determine which investments are paying off, so you can arbitrate media budgets more effectively. If you want to read more about MIV, head over to our complimentary PR Monitoring Survival Guide that explains it.
Going into detail
Enough about complicated algorithms, let’s get back to SIHH 2018 and Ryan Gosling! Ryan Gosling? Yes, he is in fact the brand ambassador for Swiss luxury brand Piaget and was the person that posted the top Instagram post about SIHH 2018. However, it wasn’t Gosling who was the top influencer for all of SIHH 2018, but none other than Bollywood actress Sonam Kapoor. Kapoor, who is the Indian brand ambassador for IWC Schaffhausen, may also have been the reason why the luxury watchmaker made it to the list of top brands on online & social media by MIV.
Check out the infographic below to find out about the data gathered from the 28th Salon International de la Haute Horlogerie collected by Launchmetrics Discover. Zoom in to see the details!