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#FashionTalks. From Local to Global: The Turning Point for Stockholm Fashion Week

Natasha Binar

The Swedish fashion industry is pushing for a digital and sustainable future. Briefly paused last year and back onto the fashion week calendar in 2020, Stockholm Fashion Week held its first online show at the end of August, just days before the official fashion month kicked off. This time, the completely digital event put sustainability and digital innovation at the forefront to respond to the new market narrative and to showcase ideas and designs in the notion of a ‘new normal’ tackling circularity, and diversity, digitization, and climate action. Catarina Midby shares her insights on Stockholm Fashion Week, and how it has adapted to the current climate.

In this episode of #FashionTalks with Catarina Midby, Secretary-General at the Swedish Fashion Association, we will answer the following: 

  • What are the key challenges the Swedish fashion industry is facing today? 
  • What is the role of Stockholm Fashion Week, locally and globally?
  • How do designers engage an audience and evoke emotion while not physically present? 
  • How are shows evolving outside of the traditional fashion seasons? 
  • What does the future of fashion week look like and what are the challenges ahead? 

We hope you enjoy this podcast with Catarina Midby on the turning point for Stockholm Fashion Week. If you want more insights into how the Swedish fashion industry is evolving, read the report The economics of fashion activities in Stockholm. We are also hosting a session – Transforming the Future of Fashion Weeks during our Performance 2020 summit. Sign up for free and reserve your spot today! 

Catarina Midby Stockholm

Natasha BinarCommunication Manager Northern Europe & Middle East

London-Berlin-Munich. With her background in media management, Natasha launched projects for creative industries in East London, collaborating with the finest British talents. She also worked as Producer with British Sky Broadcasting in developing and implementing their content strategy for Sky Interactive. In Berlin, Natasha continued her consultancy work focussing on business development, digital strategies and branding. Her first book Berlin Catwalks has been released in 2011. Natasha is a senior lecturer in the Academy of Fashion and Design in Munich. She also holds a Master’s degree in Organizational and Social Psychology from the London School of Economics and Political Science (LSE).

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