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#KnowYourMIV: Fashion Week With Aimee Song

Julia Cohen

Aimee Song generated a total MIV of $1.9M from her coverage of New York and Paris Fashion Weeks.

It’s no secret that Influencers have started to dominate the front rows of fashion weeks over the years, with their Voices, creative content and social media power providing a valuable asset for brands. Last season, we tracked Xenia Adonts‘ fashion week coverage to quantify the Media Impact Value™(MIV®) she generated whilst attending. This season, we take a look at All-Star Influencer Aimee Song and the $1.9M MIV she accumulated at Paris and New York Fashion Weeks this SS20 season. Aimee is a New York Times Bestselling Author and brand owner, as well as an established digital creator on the fashion scene.

The data we have collected is through the use of our proprietary Media Impact Value algorithm (MIV) and spans the dates of fashion month, including her own posts as well as mentions across online and social media. To learn more about MIV and how it’s calculated, read our article available via this link.

Top New York Fashion Week Posts by MIV

Aimee Song kicked off NYFW by generating a stellar $1.1M in MIV just in the week that she attended. Here’s a look at Aimee’s top posts from New York!

1. The Arrival

Aimee’s best performing post at NYFW was this casual shot of the digital creator arriving at the fashion week in front of an archetypal New York backdrop. This post was a partnership with fashion brand Lagence who Aimee was dressed in for her first show at NYFW. The post had a high engagement level of 54K likes and 586 comments which helped up the MIV she generated.

MIV: $91,429 

 

View this post on Instagram

 

Just arrived in New York and I’m headed to my first #NYFW show of this season @lagencefashion #LadiesWhoLagence

A post shared by Aimee Song (@aimeesong) on

2. The Self Portrait

Aimee and her sister Dani were twinning in self-portrait in this post, which racked up a total MIV of $89.6K. The post had 55K engagements overall and proved that a family feature goes a long way.

MIV: $89,649 

 

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Your favorite Songs in @mrselfportrait #nyfw

A post shared by Aimee Song (@aimeesong) on

3. The Yellow Blazer

Aimee showcased her own brand, Song of Style in this third top-performing post at NYFW. The carousel post featured multiple shots of the digital creator’s outfit, as well as a detailed shot of the zebra accessories Aimee paired her look with. This showcased what Aimee has established much of her niche following on – fashion inspiration, which is probably one of the reasons why this post performed so well.

MIV: $84,799 

 

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Yellow fever with a hint of zebra 🦓 during this #fashionweek. #nyfw photos by @jaylim1

A post shared by Aimee Song (@aimeesong) on

Top Paris Fashion Week Posts by MIV

Aimee’s top-performing post from her fashion week coverage was from Paris Fashion Week where she generated an overall MIV of $739K. Here’s a look at her top posts in Paris!

1. The Top Post

This represented Aimee’s best-performing post by MIV across her fashion week coverage. The snap features her look one of the days she was in Paris, with an honest and lengthy caption in comparison to some of her other posts. Speaking to her followers in an authentic way probably played a part in upping her engagement and her MIV, as she received 67K likes and a plethora of comments relating to the caption she posted.

MIV: $101,709 

2. The Lean

In this post, Aimee Song rocked Chanel, as she shared a casual outfit photo on the streets of Le Marais, following the Chanel SS20 show. Her bold red paperbag shorts made a statement on her feed as brighter lit photos tend to have increased engagement on Instagram, upping the post-exposure and MIV.

MIV: $77,851

 

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After the #ChanelSPringSummer show looking for an Israeli restaurant but apparently it’s a holiday today? 😭 #pfw

A post shared by Aimee Song (@aimeesong) on

3. The Louis

This post featured Aimee in a blue-ruffle Louis Vuitton dress in front of the Louvre. Across Instagram during her fashion week coverage, Aimee used the branded hashtag #PFW which also helped up the MIV – as with increased engagement she is more likely to rank as a top post for these hashtags.

MIV: $73,136

We hope you’ve enjoyed learning about Aimee Song and the MIV she generated throughout fashion month in this #KnowYourMIV series. If you missed out on the post where we covered the top 5 mega influencers from the SS19 fashion month, be sure to check it out here.

And, if you’re a brand looking for an influencer that will help boost your brand’s MIV, make sure to take a look at our influencer marketing solutions:

Julia Cohen

Julia is a fashion writer and content creator based in London. She studied an MSc in Media and Communications at LSE, as well as Mandarin, Chinese, and has worked with various fashion and beauty brands within the UK.

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