60% of marketing budgets today are being allocated to content creation, distribution, and promotion. Having the right tools for amplifying your collection's images impacts the bigger picture. Discover how to create the most brand impact from your collection with our digital showroom and collection image insights.
A step-by-step guide to maximizing your collection’s images and boosting your media coverage impact. Increase Fashion Collection Coverage Looking to increase Fashion Collection coverage? The Fashion industry is saturated with brands releasing new collections – capsule, seasonal, collaborative, exclusive – you name it, it’s hitting the runway. And while this drive in new collections continues […]
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The new year has begun, and fashion weeks are returning in style worldwide with bridal, men’s, women’s ready-to-wear, and haute couture, among other segments to be showcased. For fashion brands, the significance of the runway is incontestable. It’s a time for collections to see the light of day, for designers to highlight their creativity and […]
From Fashion Week or Event Organization to Sample Management and Press Distribution Plan your Next Fashion Week Campaign with this Checklist Fashion Week has become a pivotal event for brands worldwide. It provides unparalleled opportunities to amplify exposure and make a lasting impact. However, a successful Fashion Week campaign goes beyond just one show. It […]
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Content optimization is a term we instantly associate with website optimization to improve positioning on search engines, such as Google. However, the amount of channels available to drive traffic to our website (and thereby boost brand visibility) means we have to go well beyond using the most common SEO tricks — we need to optimize […]
In this day and age, businesses have a wealth of information about their customers available to them. Undoubtedly, companies can and should make the most strategic decisions possible based on data. It is crucial for brands to know exactly who is looking at their images, where they are located geographically and if these loyalists have […]
Have you ever wondered how mass retailers keep track of samples? We talked to Jenny Akerman-Smith, Managing Director of our UK office, about how one of the world’s largest e-tailers was able to transform the way they monitor, manage and move samples within their individual teams and departments, and across their global business.
The carefully orchestrated runway production at Fashion Week, while both beautiful and exciting, is just one aspect of the launch-to-market process. From conceptualizing the scope of a product to achieving the buyer and customer transaction, any designer can attest that there are a host of tasks to complete within the cycle before any given garment, […]