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For Part III of our Why Hong Kong series, we chat with Olivia Tsang, Hong Kong’s premier fashion photographer and stylist at @oliviatsanghk. How did… Read the article   >

Target audience, lead generation and strategy—“Influencer engagement” is the new term that marketing and digital communication gurus and experts are throwing around. As strange… Read the article   >

Tell us a little bit about where you come from… I’m from Long Island, NY. I was born and raised in Commack (most famous… Read the article   >

In classic PR, where you picked up the phone and called every key journalist, one by one, inviting them to dinner or maybe a… Read the article   >

Since announcing the Augure and Fashion GPS merger in January, there have been a multitude of extremely exciting transformations within our new company, Launchmetrics.… Read the article   >

Fashion Trend Analysis: What exactly is Athleisure? “Casual clothing – like yoga pants, sweatpants and hoodies – that are designed to be worn for… Read the article   >

Instagram is a photo sharing mobile application designed for storytelling. And as fashion relies heavily on powerful visuals and graphics, the two make a… Read the article   >

Aliza Licht has been a part of the Launchmetrics’ team since 2006. But before joining as a member of our board, Aliza was actually… Read the article   >

So what is Fashion, Culture, and Design? SC: It’s an unconference. One day, 10 conversations, 40 speakers, no cliches or PR product pitches. Unlike… Read the article   >