From the runway to behind the scenes, we explore the strategies driving the fashion industry today. Discover the best in marketing campaigns, ultimate trends and need to know tactics to help your brand to improve decision making for greater impact and ROI.
In a season defined by headline-grabbing moments, understanding which strategies cut through is key to crafting a winning future strategy. September marked the shift from sun-soaked summer to the new season of fashion week, where the Spring/Summer 2026 collections set the tone for what’s next. From New York, London, Paris, and Milan, our latest reports […]
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Benchmark Against Industry Leaders: Reformation Marketing Examples to Drive Growth With inflation and rising prices driving cost-conscious consumer behavior, premium fashion brands must prove their value-for-money while navigating tighter budgets. Success today doesn’t come from bigger spend, but from smarter investment—allocating marketing budgets strategically and proving ROI across the year. What You’ll Find in This […]
How does a brand leap from crafting an average-performing campaign to one of the best marketing campaigns of the year? While there’s no universal formula, there’s one standard principle that rings truer than ever: the more holistic the approach, the better. To make this possible, it all comes down to data. From selecting the right […]
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Discover the key data insights driving the leading fashion weeks What defines the leading fashion runway? To succeed during fashion weeks, it’s essential to understand what makes a campaign stand out at these high-profile global events. Discover the results behind Spring/Summer 2025 fashion weeks with Launchmetrics’ exclusive impact reports. Uncover an in-depth look into the […]
The Paris 2024 Summer Olympics set new viewership records, with over 30 million people in the United States alone tuning in—a remarkable 82% increase compared to the Tokyo Games. While this global event managed to draw in its biggest audience ever, the question begs—did the Olympics sponsors leverage the moment enough to gain noteworthy Media […]
Did you know that brands with a strong online presence can increase their revenue by up to 20%? According to a study by Deloitte, brands with a strong online presence can see an increase in their revenue by up to 20%. In today’s fast-paced digital landscape, a robust online presence is not just optional for […]
On-Demand Webinar Holiday Marketing Strategy Unlocked: Actionable Insights for Pivotal 2024 Campaigns Is this webinar for you? Unveiling the data and insights from our comprehensive Holiday Marketing 2024 report Watch our webinar on-demand as we reveal our findings from our upcoming report on the future industry trends, including budget allocation, influencer and celebrity partnerships, media […]
On-Demand Webinar From Runway to Retail: Mastering Fashion Samples Distribution for Brands Is this webinar for you? Optimizing Your Fashion Samples Tracking System In this session we explore the complexities of modern sample tracking and provide actionable strategies to maximize your collection launches. We delve into how brands can refine their internal and external processes […]
A Deep Dive Into How Effective Sample Management Can Help Boost Overall Brand Performance Effective sample management is essential for fashion brands to stay competitive. Samples are at the core of every fashion brand’s strategy, playing a pivotal role in planning and producing collections, driving marketing and PR activations, executing influencer campaigns and ultimately enhancing […]
Discover the key data insights driving the leading Fashion Weeks It’s time to enter the world of Men’s Fashion and Haute Couture. Launchmetrics’ latest industry report dives into the data and activity defining the SS25 Paris Men’s Fashion Week 2024 and FW24 Haute Couture Week events. Discover which runway generated the most Media Impact Value® […]
It’s the cinematic world’s most dazzling event of the year. Against the backdrop of the iconic French Cote d’Azur, the Festival de Cannes once again brought together the crème de la crème of Hollywood. For fashion, lifestyle and beauty brands, Cannes represents a golden opportunity to align with global cultural conversations – propelling Brand Performance […]
Gain the Data Insights You Need to Master Your Gen Z Marketing Strategy Generation Z is rewriting the rules of fashion marketing, forcing brands to adapt to a new era of value-driven, authentic, and community-focused interactions. As traditional fashion marketing approaches are upended, key questions arise: How are fashion and sportswear brands staying relevant? Which […]
The industry’s most extravagant night of the year – The Met Gala 2024 – has returned for yet another season, gathering Hollywood’s biggest stars and fashion insiders to a celebration bigger than ever – and for fashion, lifestyle and beauty brands today, it’s an opportunity to drive impact that extends far beyond a fleeting moment. […]
On-Demand Webinar Reinventing Influence: The Gen Z Impact on Fashion Marketing Is this webinar for you? The New Paradigm of Influence & Fashion Marketing Generation Z has ushered in a new era of fashion marketing that is challenging industry norms. The strategies and tactics that worked on previous generations are being put to the test […]
AI media monitoring is quietly weaving a revolution in the fashion industry, transforming the way we spot trends, as well as how we manage campaigns, craft brand stories and even manage samples. And while the potential of artificial intelligence is both daunting and awe-inspiring, the question we’re here to ask is, what can brands do, […]
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An Insight Into the State of the Mass Market Industry and Fashion Marketing Trends When mass market fashion brands stepped into 2024, they faced a new set of challenges and looming economic uncertainty. Fashion marketing trends are more difficult to forecast. Equally, a set of third-generation brand disruptors are shaking up the scene. Fast fashion […]
Discover Fashion Marketing Trends for a Powerful Brand Strategy Did you know that the Fashion industry accumulated $64.3B Media Impact Value™ (MIV®) in 2023? That’s a +24% increase compared to 2022. Despite global economic challenges and fast-changing trends across the landscape, Fashion is not slowing down. But while our data underlines fashion resilience, it emphasizes […]