From the runway to behind the scenes, we explore the strategies driving the fashion industry today. Discover the best in marketing campaigns, ultimate trends and need to know tactics to help your brand to improve decision making for greater impact and ROI.
In a season defined by headline-grabbing moments, understanding which strategies cut through is key to crafting a winning future strategy. September marked the shift from sun-soaked summer to the new season of fashion week, where the Spring/Summer 2026 collections set the tone for what’s next. From New York, London, Paris, and Milan, our latest reports […]
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Benchmark Against Industry Leaders: Reformation Marketing Examples to Drive Growth With inflation and rising prices driving cost-conscious consumer behavior, premium fashion brands must prove their value-for-money while navigating tighter budgets. Success today doesn’t come from bigger spend, but from smarter investment—allocating marketing budgets strategically and proving ROI across the year. What You’ll Find in This […]
How does a brand leap from crafting an average-performing campaign to one of the best marketing campaigns of the year? While there’s no universal formula, there’s one standard principle that rings truer than ever: the more holistic the approach, the better. To make this possible, it all comes down to data. From selecting the right […]
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There were rumors everywhere, but two weeks ago Calvin Klein finally confirmed that Raf Simons will be their new Chief Creative Officer. Simons was previously the Creative Director at Dior and Calvin Klein will be his first adventure in American fashion. Simons will be taking over the entire Calvin Klein brand – not a small […]
As part of our series on the Copenhagen fashion scene, we’ve sat down with Danish blogger Julie Pallesen and picked her brain. Julie is a full-time fashion & lifestyle blogger, as well as model; she also just finished her masters degree in Communication and IT from Copenhagen Business School – this girl definitely packs a punch. […]
An Introduction to the fashion scene in Denmark’s capital This month, we are putting the spotlight on Scandinavia as we take a closer look at the Copenhagen fashion scene. Danes just seem to have a natural knack for style and dressing well, as you undoubtedly may have witnessed across the web in various style blogs of the […]
"Why Hong Kong" Part IV features Norbyah Nolasco: vintage inspired style blogger, Hong Kong insider and Australian-Malaysian-Chinese hybrid.
In the second interview of our Why Berlin series, we chat with professional trend scout, Karin Ose. What do you do in the fashion industry? My official job description is trend scout at Zalando. Zalando is a big e-commerce channel. Together with my team members, we do research on upcoming trends. We work to predict […]
As expected, New York Fashion Week has been a whirl of surprises, from Givenchy opening his show to non-celebrity guests to Zac Posen’s LED dress, up to the introduction of Periscope on the catwalks. And it was a special week for Alexander Wang, who celebrated his brand’s 10th anniversary. The spring-summer 2016 collection was an […]
As the digital landscape becomes more prominent in the fashion sector, brands are going have to start looking for alternative methods to promote their products. To that end, social media influencers are the segue for fashion brands to reconnect with their audiences on social platforms.
It’s that crazy time of year again when brands, agencies, photographers, buyers, editors — okay, the entire fashion industry — gets ready to strut their proudest collections during the Fashion Weeks season. This is also the time when social media users and fashion-addicts grow impatient about discovering the new trends. Live from the catwalks, guests […]
For the first interview in our Why Berlin series, we’ve had a chat with Camille Maciet, Business Development Manager at Stylight. We were very excited to talk to industry professionals about tech, fashion, and trends in Berlin for this series! What is your role in the fashion industry? I work as a Business Development Manager at […]
A couple of months ago, we started a series of meetups about Influencer Marketing. So, to celebrate the beginning of Paris Fashion Week, I proposed the following topic: “From bloggers to influencers: how Influencer Marketing has disrupted the fashion world.” One of the main characteristics of Influencer Marketing is the fact that bloggers and influencers […]
We’re kicking off our series about the fashion scene in Berlin with a short introduction to the city!
In an industry fueled by female consumption, there have been a surprisingly small number of women behind many of fashion’s top brands. However, a few notable women have risen to the top of the industry’s most well-known houses, influencing brands’ visions and inspiring other women to join the business of fashion.
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For Part III of our Why Hong Kong series, we chat with Olivia Tsang, Hong Kong’s premier fashion photographer and stylist at @oliviatsanghk. How did you get into fashion? Ever since the age of four, I always thought that I was going to be a painter. But when I was in university in New Zealand, I […]
Fashion Trend Analysis: What exactly is Athleisure? “Casual clothing – like yoga pants, sweatpants and hoodies – that are designed to be worn for exercising and for doing (almost) everything else.” This is Merriam-Webster’s definition of athleisure, the new fashion trend that has been taking the industry by storm. From brands like Lululemon and Athleta, to […]