Media monitoring is essential for understanding not just where your brand shows up, but the value that every brand mentions generates for your business. With our curated media monitoring content, learn top tips and expert insights into how you can improve your media monitoring processes to ensure you not only never miss a brand mention again, but you also accurately quantify the value of every media mention you receive.
How can you be certain that your brand’s PR budget is being spent wisely? How do you calculate the ROI of your marketing efforts? And how do you measure up against your competitors in an increasingly fragmented media environment? In today’s complex media landscape, where consumers are content creators, brands need to be present across […]
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Every PR professional dreams of achieving countless media mentions, but once that dream comes true, it can feel like a bit of a nightmare having to track them all! These mentions not only gauge the success of PR and marketing teams but are also essential for driving brand visibility, positioning the brand across markets, analyzing […]
Media monitoring is an essential activity for Fashion, Lifestyle and Beauty (FLB) brands. It’s how you keep a finger on the pulse of what’s being said about your brand and how people are responding to your campaigns and products. What’s more, it gives basis to your strategic decisions, ensuring that they drive your brand in […]
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From red carpet appearances to social media buzz around a product launch, different Voices—such as Celebrities, Influencers, Media, Partners and Owned—all contribute to your brand’s performance. But understanding the true impact of each Voice isn’t always straightforward. A single mention can spark a ripple effect that’s often amplified by other outlets or platforms. This creates an […]
AI media monitoring is quietly weaving a revolution in the fashion industry, transforming the way we spot trends, as well as how we manage campaigns, craft brand stories and even manage samples. And while the potential of artificial intelligence is both daunting and awe-inspiring, the question we’re here to ask is, what can brands do, […]
On-Demand Webinar Launchmetrics Solutions: How to Monitor Your PR Coverage and Measure the Impact of Your Campaigns Is this webinar for you? Uncover the Value of Your Coverage with Launchmetrics Missing coverage? Using Google alerts to find your brand mentions? Manually calculating the impact by comparing magazine rates? Media coverage is essential to any Fashion, Luxury […]
On-Demand Webinar PR Like a Pro: How to Monitor your Beauty Brand Media Coverage Is this webinar for you? Discover the Most Efficient way to Monitor Your Beauty Brand and Build Reports How big is the beauty industry? Up from $483B in 2020 to $511B in 2021 — and with an annual compounded growth rate […]
Brand equity has always reigned supreme. What’s your name worth? And how does it compare to your competitors?
Media performance is one of the strongest indicators of brand equity – but formulating the right media strategy can be tough, especially considering how strategies and media voices have changed over the years. Consumers are turning to peers, influencers and celebrities for advice and entertainment, leaving brands faced with navigating omni-channel media strategies. In fact, […]
The monitorization of any brand’s PR impact in the fashion, luxury & cosmetics industries is essential when it comes to measuring the results of every new campaign or launch, as well as it is for defining a legitimate return on investment (ROI). For precisely this reason, Launchmetrics has just announced the acquisition of global media […]